a b s t r a c tIt was investigated NiMg 0.1 M x Fe 2 O 4 ferrite where M stands for Mn, Co or simultaneously Mn and Co dopants. The concentration of M is 0.1 and it was divided by two in the sample with addition of Mn and Co. It was used the method of citrate precursors with 1100°C calcination. The materials were characterized by X-ray diffractometer (XRD), scanning electron microscopy (SEM), vibrating sample magnetometer (VSM) and reflectivity measures by waveguide method. The X-ray diffraction measures, with Rietveld refinement, present average crystallite sizes between 0.576 and 0.626 mm. The SEM analysis shows clustered particles smaller than 1 mm at 1100°C, in agreement with Rietveld refinement. The compositions with Mn reach magnetization between 42.09 and 53.20 Am 2 /kg, which does not generate high microwave absorption. The 0.1 Co addition reached greater coercivity (2.96 Â 10 À 2 T), with up to 84% reflectivity at 10.17 GHz frequency. The Co material has high magnetocrystalline anisotropy, which is associated with the increase of coercive field, H c . The higher coercivity optimizes the reflectivity results.