The Handbook of Communication and Corporate Reputation 2013
DOI: 10.1002/9781118335529.ch29
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Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation

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Cited by 1 publication
(4 citation statements)
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“…One step taken by Esteh Indonesia, by subpoenaing @gandhoyy, has had a large and wide effect. This is in accordance with (Ji & Lieber, 2013) statement that the reputation of a corporation is largely determined by its interactions with consumers. Consumers will tend to choose organizations with a good reputation.…”
Section: Figure 3 Words Cloud Visualisationsupporting
confidence: 91%
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“…One step taken by Esteh Indonesia, by subpoenaing @gandhoyy, has had a large and wide effect. This is in accordance with (Ji & Lieber, 2013) statement that the reputation of a corporation is largely determined by its interactions with consumers. Consumers will tend to choose organizations with a good reputation.…”
Section: Figure 3 Words Cloud Visualisationsupporting
confidence: 91%
“…In addition, new media shows a strong effect and increase interactivity through conversations on Twitter. Like what (Ji & Lieber, 2013) said, @gandhoyy account, which originally provided feedback/ share experience in the form of an online complaint, is easy to spread and influence the company's image. Several responses from netizens are similar to Goutam's statement in (Ji & Lieber, 2013) regarding how organizations should reach and educate consumers about their products, such as answering questions/ giving information about the ingredients contained in their products.…”
Section: Figure 3 Words Cloud Visualisationmentioning
confidence: 99%
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