“…Bread sales are unlikely to be impacted by the price of cookies; instead, they capture daily and weekly trends, which are useful in modeling how the sales of cookies would have evolved had we not reduced their price. More broadly, these methods have been successfully applied to evaluate the effectiveness of policy changes in healthcare (Kreif et al, 2016;Papadogeorgou et al, 2018;Viviano and Bradic, 2019), economics (Billmeier and Nannicini, 2013;Abadie et al, 2015;Dube and Zipperer, 2015;Gobillon and Magnac, 2016;Ben-Michael et al, 2018), marketing and online advertising (Brodersen et al, 2015;Li, 2019), amongst others.…”