“…Main goals can be classified as financial and market goals, such as target markets, product range, sales volume and profitability for the planned period, regional concentration, etc. ; and operational goals, Based on using both the techniques of Generic Competitive Strategies (Porter, 1998) and Components of Strategy (Ansoff, 1970), the corresponding Grand Strategy(ies) can be identified (Pearce & Robinson, 2011). For example; concentration, market development, product development, innovation, horizontal integration, vertical integration, joint venture, concentric diversification, etc.…”