The purpose of this paper is to explain the things to be done before and after starting with the strategic planning work. Before beginning with strategic planning, businesses must have articulated their missions and visions, and identified their basic policies. For this reason, proper formulation of mission, vision and basic policies will play a determining role for the success of strategic plan. Strategic plan outlines the path between the current status of business and the desired status to achieve. It helps the business to establish its objectives, goals as well as the decisions to achieve these objectives and goals. It involves a long-term and prospective perspective. Strategic plan provides guidance for the preparation of functional plans and business budget in such a manner that they reflect the objectives, goals and grand strategies of the strategic plan during the implementation, as well as for basing resource allocation on priorities. In short, this paper helps businesses to define their integrated strategic plans with their vision and functional plans by offering them a comprehensive guideline.
A systematic method of strategic planning is anticipated to be easily understood and straightforward; based on fundamentals; and to be universally applicable for any type of business. Accordingly, this methodology is generated for the purpose of assembling the disconnected and disorderly ideas, processes, and techniques (written on strategy and business development) under the same roof, in order to develop a systematic methodology that is easily understandable and applicable. As many sources exhort managers to“think strategically” or prescribe “strategic leadership” to helicopter out of tactical day-to-day management, only a few address how to make this happen. Where strategic analysis tools are explained, this is most frequently done conceptually rather than practically on how to utilize the tools for strategic planning. Moreover, as fondly as it may sound, there is an exact approach or systematic thinking on this issue; our intention is to bring in a new perspective to the reader and, more significantly, to provide a different benefit by the application of this systematic methodology.Systematic strategic planning (SSP) consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning, and the fundamentals involved in any strategic planning project.
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