Systems-thinking social marketing: conceptual extensions and empirical investigations

Domegan, Christine; McHugh, Patricia; Devaney, Michelle; Duane, Sinead; Hogan, Michael; Broome, Benjamin J.; Layton, Roger A.; Joyce, J.R.; Mazzonetto, Marzia; Piwowarczyk, Joanna

doi:10.1080/0267257x.2016.1183697

Cited by 140 publications

(167 citation statements)

References 37 publications

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“…The importance of a systems perspective has been highlighted in the context of understanding and coordinating systemic change across groups of individuals required to tackle complex or wicked social problems which are increasingly the focus of social marketing (Domegan et al, 2016;French and Gordon, 2015;Kennedy, 2015). Domegan et al (2016Domegan et al ( , p.1127 argue for a systems perspective in social marketing that focuses on "top down, bottom up connections and relational approaches among all participants within the defined micro, meso and macro system."…”

Section: Summary Of the Wicked Problem And Implications For The Role mentioning

confidence: 99%

“…Domegan et al (2016Domegan et al ( , p.1127 argue for a systems perspective in social marketing that focuses on "top down, bottom up connections and relational approaches among all participants within the defined micro, meso and macro system." Insight into all three system levels, and their "reciprocal influence", is needed to provide a holistic understanding of the system and guide effective social marketing initiatives (Luca, Hibbert andMcDonald, 2016, p.1145).…”

Section: Summary Of the Wicked Problem And Implications For The Role mentioning

confidence: 99%

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Exploring the wicked problem of athlete and consumer vulnerability in sport

Westberg

Stavros

Smith

et al. 2017

JSOCM

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Abstract• Purpose: This paper extends the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the potential role that social marketing can play in addressing this problem.• Design/methodology/approach: This paper conceptualises the wicked problem of athlete and consumer vulnerability in sport, proposing a multi-theoretical approach to social marketing, incorporating insights from stakeholder theory, systems theory and cocreation to tackle this complex problem.• Findings: Sport provides a rich context for exploring a social marketing approach to a wicked problem as it operates in a complex ecosystem with multiple stakeholders with differing, and sometimes conflicting, objectives. It is proposed that consumers, particularly those that are highly identified fans, are key stakeholders that have both facilitated the problematic nature of the sport system and been rendered vulnerable as a result. Further, a form of consumer vulnerability also extends to athletes as the evolution of the sport system has led them to engage in harmful consumption behaviours. Social marketing, with its strategic and multi-faceted focus on facilitating social good, is an apt approach to tackle behavioural change at multiple levels within the sport system.• Practical implications: Sport managers, public health practitioners and policymakers are given insight into the key drivers of a growing wicked problem as well as the potential for social marketing to mitigate harm.• Originality/value: This paper is the first to identify and explicate a wicked problem in sport. More generally it extends insight into wicked problems in consumer research by 2 examining a case whereby the consumer is both complicit in, and made vulnerable by, the creation of a wicked problem. This paper is the first to explore the use of social marketing in managing wicked problems in sport.

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Section: Summary Of the Wicked Problem And Implications For The Role mentioning

confidence: 99%

Section: Summary Of the Wicked Problem And Implications For The Role mentioning

confidence: 99%

Exploring the wicked problem of athlete and consumer vulnerability in sport

Westberg

Stavros

Smith

et al. 2017

JSOCM

View full text Add to dashboard Cite

show abstract

“…Social marketing is not a theory in itself; rather, it draws upon different theories and models to identify determinants of behaviour change and thereby develop appropriate intervention strategies (Truong, 2014;Donovan and Henley, 2010;Luca and Suggs, 2013;Thaler and Helmig, 2013;Kotler and Zaltman, 1971b;Lefebvre, 2013). There is recent emphasis on the engaged citizen perspective and the role of individuals and groups in achieving social outcomes through self-determined action (Saunders et al, 2015) and through co-creation via social markets (French and Russell-Bennett, 2015), and there is an emerging emphasis on systems thinking (Gordon et al, 2016;Domegan et al, 2016). The engaged citizen and the contribution of individuals and groups also emerges as an important idea in our conceptual framework for SCM, which is discussed in a later section.…”

Section: From Marketing To Social Marketingmentioning

confidence: 99%

Social countermarketing: brave new world, brave new map

Bellew

Bauman

Freeman

et al. 2017

JSOCM

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Purpose -Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new integrative framework of social countermarketing (SCM) concepts, techniques and defining characteristics, based on research tracing the conceptual evolution of the field and contrasting commercial (profit-focused) and social (public good-focused) countermarketing.Design/methodology/approach -This paper undertook searches of electronic databases to examine how socially oriented countermarketing has been characterised in the research literature. Search terms included "countermarketing", "critical marketing", "de-marketing" and "counter-advertising". Broad inclusion criteria allowed consideration of reports, conference and media outputs, as well as peer-reviewed articles published since 1971. Selected marketing journals were searched individually.Findings -After screening of 408 initial search results, 80 studies were retained and full papers retrieved.Main ideas, definitions, scope, concepts and terms used were mapped to identify the common and distinguishing features, as well as higher-order organising themes. This led to the development of a new conceptual framework for SCM comprising eight domains.Research limitations/implications -The integrative conceptual framework offers a foundation for future research and SCM practice.Originality/value -This paper introduces a framework designed to advance the conceptual basis of SCM research and practice with particular reference to the field of public health and disease prevention.

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“…The problematique becomes the launch pad for planning solutions to problems within the problem field. Warfield's collective intelligence (CI) method has been applied in many different situations to accomplish many different goals, including mediating peacebuilding in protracted conflicts (Broome, , ), improving tribal governance process in Native American communities (Broome, , ; Broome & Christakis, ; Broome & Cromer, ), developing a national wellbeing measurement framework (Hogan et al, ), and mobilizing communities across Europe in response to marine sustainability challenges (Domegan et al, ).…”

mentioning

confidence: 99%

Integrating Content Expertise and Methodological Expertise in Team‐Based Settings to Address Complex Societal Issues—A Systems Perspective on Challenges

et al. 2018

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Systems‐based approaches to societal problem‐solving entail a capacity to synthesise our knowledge and skills such that we can resolve shared problems. However, the increasing range of knowledge specialisms, scientific and engineering methods, and skill profiles at the population‐level challenges solidarity. It is also difficult to identify unifying goals and establish sustainable educational infrastructures that support transdisciplinary teamwork. Drawing upon the collective intelligence of a multidisciplinary group, this paper highlights challenges to integrating content expertise and methodological expertise in team‐based efforts to address complex social issues. Challenges identified include the following: stakeholder participation, heterogeneity and conflict, supporting effective group dynamics, defining goals, planning and resourcing, resistance and fears amongst group members, and the absence of effective teamwork methodologies. A systems model developed by the group helped to clarify interdependencies between challenges. We conclude by highlighting the need to develop societal infrastructures supporting our capacity for teamwork into the future. © 2018 John Wiley & Sons, Ltd.

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Systems-thinking social marketing: conceptual extensions and empirical investigations

Cited by 140 publications

References 37 publications

Exploring the wicked problem of athlete and consumer vulnerability in sport

Exploring the wicked problem of athlete and consumer vulnerability in sport

Social countermarketing: brave new world, brave new map

Integrating Content Expertise and Methodological Expertise in Team‐Based Settings to Address Complex Societal Issues—A Systems Perspective on Challenges

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