Abstract:The study of politeness in the language is very important to do for a dai in terms of pragmatics and the Koran. The utterance in multicultural propaganda, as conveyed by the dai in Madura, shows the politeness of language as proclaimed by Pranowo in pragmatics and also according to the Qur'anic point of view. The research data were in the preacher form of speech from Madura during the lecture. The data source is several recorded lectures by KH. Musleh Adnan and Nyai Hj. Mufarrohah on YouTube. The data collecti… Show more
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