Tailored gamification: A review of literature

For whom should we gamify? Insights on the users intentions and context towards gamification in education

“…In future studies, researchers might ask the students about their intentions, knowledge and/or playing habits, to understand if that really influences and has a positive or negative impact on gamification. Another future research proposal would be identifying how culture (in this case, the country where the person resides in) is related to these factors as well, since culture is not a variable that is considered too often in the gamification empirical literature [Klock et al 2020].…”

“…The intention of using gamification questions followed a template of "What would be your intention in using gamification in your [field]" using a 5-point Likert scale [Likert 1932] from 1 "Would not use at all" (negative IX Congresso Brasileiro de Informática na Educação (CBIE 2020) Anais do XXXI Simpósio Brasileiro de Informática na Educação (SBIE 2020) intention) to 5 "Would definitely use" (positive intention). We opted to analyse four different fields where gamification is usually applied and/or studied [Klock et al 2020]. In this paper, our focus is on analysing the relations in the field of education.…”

“…The use of gamification in education has become a trend in the last decade [Deterding et al 2011;Klock et al 2020]. Recent literature studies indicate that gamification in the education domain has mixed results.…”

“…Nevertheless, due to lack of knowledge, time, and resources, these educators are often discouraged to pursue a good design of gamification and apply it adequately together with their current pedagogical practices [An et al 2020]. Furthermore, gamification is contextaware, which means that it is necessary to understand the contextual factors that permeate the users' routine to design gamification in their environment [Klock et al 2020;Seaborn and Fels 2014]. According to Savard and Mizoguchi (2019), context can be either constructed of mental representations (internal context), or environment and circumstances (external).…”

“…To date, we did not find any studies that analysed the intention of use in the field of education, nor studies that analysed how previous knowledge and context influence towards that intention. This information is important to educators, to understand when and for whom they should gamify learning environments, since these design decisions might influence the students' perception when interacting with the learning environment [Klock et al 2020].…”