Taking risks in the face of uncertainty: An exploratory analysis of green innovation

Roper, Stephen; Tapinos, Efstathios

doi:10.1016/j.techfore.2016.07.037

Cited by 156 publications

(101 citation statements)

References 74 publications

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“…A.2 | Green innovation (Chen, 2008;Chiou et al, 2011;Roper & Tapinos, 2016) A.2.1 | Green product innovation 1. Our firm uses materials that are less or non-polluting/toxic.…”

Section: Environmental Protection Information About Current and Potenmentioning

confidence: 99%

An environmental perspective extends market orientation: Green innovation sustainability

Wang

2020

Bus Strat Env

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Though there has been much research into green performance, few studies have analyzed whether a green market orientation (GMO) is important. In this study, we propose and test a model that links three subconstructs of GMO (i.e., green customer orientation, green interfunctional orientation, and green competitor orientation) and green performance. The mediating role of green innovation and if there is a missing link between these relationships is also tested. By decomposing the components of GMO and introducing green innovation as a mediator, the results contribute to a more nuanced understanding of how and why green innovation is important in the linkage between GMO and green innovation. Using a survey of 248 high-tech firms in Taiwan, the results highlight three subconstructs of GMO in facilitating green innovation and green performance. Green innovation fully mediates the association between green interfunctional orientation and green performance. However, green innovation only partially mediates the effects of green customer orientation and green competitor orientation on green performance.

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“…A.2 | Green innovation (Chen, 2008;Chiou et al, 2011;Roper & Tapinos, 2016) A.2.1 | Green product innovation 1. Our firm uses materials that are less or non-polluting/toxic.…”

Section: Environmental Protection Information About Current and Potenmentioning

confidence: 99%

An environmental perspective extends market orientation: Green innovation sustainability

Wang

2020

Bus Strat Env

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“…Meijer et al (2007b) describes a framework for analyzing "perceived uncertainty" in the early stage of an innovation (Figure 1). Few empirical studies have applied the innovation uncertainty framework to case studies (Meijer et al, 2007a;Roper and Tapinos, 2016); therefore, the novelty of our study is in relation to both the empirical survey of uncertainty factors and explaining longitudinal adoption trends.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Innovation Uncertainty Impacts the Adoption of Smarter Farming Approaches

Eastwood

Renwick

2020

Front. Sustain. Food Syst.

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“…Risk-taking in strategic choices is mentioned as a dimension of entrepreneurial orientation (EO) that in general refers to organizational processes, motivation, practices, and decision-making activities that firms use to act entrepreneurially. Entrepreneurial orientation as a posture reflects innovativeness, risk-taking, proactiveness, and competitive aggressiveness [53][54][55][56][57]. We measure risk-taking in strategic choices using the following four indicators: specific energy technology, the way of value creation, strategy archetype including first mover, followers, etc., and product/market focus or diversification [58][59][60][61], as reflected in practical business models and plans [61].…”

Section: Risk-related Strategic Choicesmentioning

confidence: 99%

Entrepreneurial Risk-Taking in Sustainable Energy: University Spin-Off Firms and Market Introduction in Northwest Europe

Nejabat

Geenhuizen

2019

Sustainability

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Universities are cradles of innovation, with many start-ups involved in sustainable energy solutions. The extent in which such solutions reach the market and the kind of risk-related factors young firms encounter, are hardly known and understood. We aim to clarify market introduction and focus on the empirics of firms’ risk-taking behavior related to strategic choices, competences, and interactions with (national) ecosystem conditions. We use a unique dataset of almost 110 university spin-off firms and a small selected sample from this set. A total of 60% of spin-offs are able to reach the market, most of them in the first five years of spin-offs’ lives. Wind energy provides the best chances, as compared to such things as solar photovoltaics (PV) and advanced biomass. In-depth results suggest the high probability of quick market introduction in ‘Innovation Leader’ countries, like Sweden and Denmark, if combined with employing rich collaborative networks. A second set of favorable influences includes a practical mindset and accessing substantial investment capital. In contrast, strong risks tend to be connected to activity in fundamental inventions, highly specialized technology, weakly developed (sub) markets, poorly built networks, and short refunding time of substantial investment. This study provides a unique contribution to understanding the market introduction of sustainable energy solutions and risk-taking in this effort by young high-tech firms, among others, connected to differences between countries.

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Taking risks in the face of uncertainty: An exploratory analysis of green innovation

Cited by 156 publications

References 74 publications

An environmental perspective extends market orientation: Green innovation sustainability

An environmental perspective extends market orientation: Green innovation sustainability

Innovation Uncertainty Impacts the Adoption of Smarter Farming Approaches

Entrepreneurial Risk-Taking in Sustainable Energy: University Spin-Off Firms and Market Introduction in Northwest Europe

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