“…For example, Bodenhausen, Schwarz, Bless, and Wänke (1995) found that well-liked, successful, and affluent African American exemplars heightened awareness of discrimination against African Americans. Likewise, priming admired (versus disliked) exemplars led to more positive (vs. negative) implicit attitudes towards particular age, racial, and ideological groups (Dasgupta & Greenwald, 2001;Gregg, Mahadevan, & Sedikides, 2018). Essentially, exemplars have the power to change people's attitudes towards the group they belong to, even if the exemplar is rather atypical (Bless, Schwarz, Bodenhausen, & Thiel, 2001).…”