ABSTRACT-Self-enhancement denotes a class of psychological phenomena that involve taking a tendentiously positive view of oneself. We distinguish between four levels of self-enhancement-an observed effect, an ongoing process, a personality trait, and an underlying motiveand then use these distinctions to organize the wealth of relevant research. Furthermore, to render these distinctions intuitive, we draw an extended analogy between selfenhancement and the phenomenon of eating. Among the topics we address are (a) manifestations of self-enhancement, both obvious and subtle, and rival interpretations; (b) experimentally documented dynamics of affirming and threatening the ego; and (c) primacy of self-enhancement, considered alongside other intrapsychic phenomena, and across different cultures. Self-enhancement, like eating, is a fundamental part of human nature.Many thinkers have remarked that human beings hold an excessively flattering view of themselves and of things associated with the self.

Dual-process models imply that automatic attitudes should be less flexible than their self-reported counterparts; the relevant empirical record, however, is mixed. To advance the debate, the authors conducted 4 experiments investigating how readily automatic preferences for one imagined social group over another could be induced or reversed. Experiments 1 and 2 revealed that automatic preferences, like self-reported ones, could be readily induced by both abstract supposition and concrete learning. In contrast, Experiments 3 and 4 revealed that newly formed automatic preferences, unlike self-reported ones, could not be readily reversed by either abstract supposition or concrete learning. Thus, the relative inflexibility of implicit attitudes appears to entail, not immunity to sophisticated cognition, nor resistance to swift formation, but insensitivity to modification once formed.

Five studies established that normal narcissism is correlated with good psychological health. Specifically, narcissism is (a) inversely related to daily sadness and dispositional depression, (b) inversely related to daily and dispositional loneliness, (c) positively related to daily and dispositional subjective well-being as well as couple well-being, (d) inversely related to daily anxiety, and (e) inversely related to dispositional neuroticism. More important, self-esteem fully accounted for the relation between narcissism and psychological health. Thus, narcissism is beneficial for psychological health only insofar as it is associated with high self-esteem. Explanations of the main and mediational findings in terms of response or social desirability biases (e.g., defensiveness, repression, impression management) were ruled out. Supplementary analysis showed that the links among narcissism, self-esteem, and psychological health were preponderantly linear.

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This study investigated an implicit measure of cognitive processing, the Implicit Association Test (IAT;