Talent Management Research Trends in International Market-Based Organizations: A Bibliometric Analysis from 2018 to 2021

Yudha, Putra Satriya; Udin, Udin; Widowati, Retno; Wahyuningsih, Rr. Sri Handari

doi:10.31014/aior.1992.05.04.471

Cited by 1 publication

(1 citation statement)

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“…Nevertheless, talent management lacks certain framework conditions [46,48]. For example, the career development program tailored to the respective person can be mentioned as an organizational competitive advantage [49,50]. Because of a lack of skilled workers and the associated challenges of retaining skilled workers in the organization in the long term, professional talent management in the healthcare sector is of central importance to ensure efficient patient care [51].…”

Section: Talent Managementmentioning

confidence: 99%

Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study

Heide,

Prodan,

Lazaroiu

et al. 2024

Behavioral Sciences

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Performance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies. This study discusses the crucial role of communication using signaling theory in employer branding in the context of the social economy organization (SEO). The aim is to measure employee satisfaction in concrete terms and to determine the status quo of the communication culture of the organization under investigation in order to develop an employer branding strategy based on the results. The authors use an employee survey as a quantitative research method and limit the data collection to the EU member state of Germany considering the research background. The results provide insights into the specific communication policy in relation to employer branding. The focus here is on (digital) communication. Organizations need to understand how communication strategies directly influence the perception of the employer brand in the social economy. Furthermore, practical implications are derived in order to increase employer attractiveness. Concrete recommendations of action for SEOs should help them be successful in the competition for qualified specialists and talent.

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