Tantangan dan Strategi Peningkatan Ekspor Produk Halal Indonesia di Pasar Global

Qoniah, Risa

doi:10.12962/j22759970.v2i1.246

Cited by 16 publications

(13 citation statements)

References 7 publications

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“…By 2050, the Muslim population is projected to reach 2.2 billion, or 26.4% of the world's population (Jia & Chaozhi, 2021). According to a report from The Royal Islamic Strategic Studies Center (RISSC), the number reaches 231.06 million, or equivalent to 86.7% of the total population of Indonesia (Qoniah, 2022). Currently, halal is not only a religious issue but has become part of business and trade (Yamaguchi, 2019).…”

Section: Introductionmentioning

confidence: 99%

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Febriandika

Wijaya

Hakim

2023

Innovative Marketing

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Halal food production is a crucial sector for Muslims, especially Generation Z, who spend time eating in stalls and restaurants instead of eating homemade food. This tendency is higher than in the previous generation. Thus, this study aims to estimate the factors influencing the purchase intention of halal food for Generation Z Muslims in Indonesia. This quantitative study uses a questionnaire distributed randomly online to 352 respondents. Data analysis and hypotheses were examined using the structural equation model (SEM) approach. The results show that religious belief, exposure, and health reasons are essential in increasing halal awareness. Meanwhile, halal awareness and knowledge positively contributed to increasing interest in buying halal food. On the other hand, Islamic brands do not affect the buying interest of Generation Z Muslims in halal products. This shows that Islamic brands in the food sector have no impact on Generation Z Muslims in a Muslim-majority country like Indonesia. This also confirms previous studies conducted in Muslim-majority countries such as Saudi Arabia that Islamic brands do not increase interest in buying halal food. This is because they are used to buying food without seeing the Islamic brand as long as it is halal. However, this result may be different if Muslims live in a non-Islamic country since Islamic branding can provide a comfortable feeling for Muslims in a non-Islamic country.

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Section: Introductionmentioning

confidence: 99%

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Febriandika

Wijaya

Hakim

2023

Innovative Marketing

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“…Also, the increasing halal lifestyle worldwide affects the demand for halal products. Many countries focus on the halal product sales business, where product halal settings are adjusted to Islamic Sharia (Qoni'ah, 2022;Ula'm et al, 2022).…”

Section: Lifestylementioning

confidence: 99%

The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab fashion preferences in Indonesia

Rahman,

Indra

2024

J. Islam. Econ. Lariba

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IntroductionThe hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. ObjectivesThis research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences.MethodThis research uses quantitative research methods. The data collection technique used was a questionnaire for 104 respondents, with the criteria being Muslim women who were hijab consumers aged 11-26. The collected data was analyzed using the SEM-PLS approach.ResultsThe results of this research show that halal fashion, lifestyle, and brand image have a significant influence on hijab fashion preferences. Lifestyle variables have the most dominant influence.ImplicationsThe theoretical implications of this research indicate the need for a holistic approach to understanding Generation Z consumer behavior in the context of hijab fashion.Originality/NoveltyThis research shows the importance of collaboration between the fashion industry, religious institutions, and the government to develop regulations that support the growth of a high-quality hijab fashion industry in accordance with religious values.

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“…Ekspor merupakan kegiatan perdagangan internasional yang sangat penting bagi pertumbuhan suatu negara (Manik, 2022). Ekspor menjadi salah satu faktor utama yang mempengaruhi kinerja perdagangan suatu negara, salah satunya ekspor dalam industri fesyen (Qoni'ah, 2022). Ekspor industri fesyen merupakan salah satu sektor ekonomi yang penting bagi banyak negara seluruh dunia (Hadijah, 2014).…”

Section: Pendahuluanunclassified

Analisis Strategi Bisnis Ekspor Menggunakan Metode Bcg Matriks (Studi Kasus Cv Faza Jaya Abadi)

Nabilasamba

2023

JMI

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Artikel ini menganalisis strategi bisnis ekspor dengan menggunakan Metode BCG Matriks pada studi kasus CV Faza Jaya Abadi. Tujuan dari penelitian ini adalah untuk menganalisis strategi pengembangan bisnis ekspor perusahaan berdasarkan klasifikasi portofolio produk menggunakan BCG Matriks. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Data yang digunakan adalah data internal perusahaan, termasuk informasi mengenai produk-produk yang diekspor, pangsa pasar, dan pertumbuhan penjualan. Analisis data dilakukan dengan menggambarkan portofolio produk perusahaan dalam BCG Matriks yang terdiri dari Bintang, Tanda Tanya, Sapi Perah, dan Anjing. Hasil penelitian menunjukkan bahwa CV Faza Jaya Abadi memiliki portofolio produk yang terdiri dari berbagai kategori dalam BCG Matriks. Beberapa produk diidentifikasi sebagai Bintang yang memiliki pertumbuhan tinggi dan pangsa pasar besar, sementara beberapa lainnya termasuk dalam kategori Tanda Tanya yang memerlukan perhatian lebih lanjut untuk pengembangan. Strategi pengembangan bisnis ekspor disarankan berdasarkan klasifikasi tersebut, termasuk alokasi sumber daya yang tepat dan pengambilan keputusan terkait investasi.

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Tantangan dan Strategi Peningkatan Ekspor Produk Halal Indonesia di Pasar Global

Cited by 16 publications

References 7 publications

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab fashion preferences in Indonesia

Analisis Strategi Bisnis Ekspor Menggunakan Metode Bcg Matriks (Studi Kasus Cv Faza Jaya Abadi)

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