Targeting efficiencies among trade show nonattendees

Berné, Carmen; García-Uceda, Ma Esperanza

doi:10.1057/palgrave.jt.5750042

Cited by 10 publications

(13 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…• La falta de información como consecuencia de un fallo de comunicación, (Rosson & Seringhaus, 1995;Berné Manero & García Uceda, 2007; Bettis-Outland, Cromartie, Fohnston & Borders, 2010).…”

Section: Visitantesunclassified

“…• Percepciones de coste para el visitante, en términos monetarios, de tiempo y de lugar Berné Manero & García Uceda, 2007).…”

Section: Visitantesunclassified

“…Con respecto a la falta de idoneidad, no se le puede atribuir a ningún agente tal responsabilidad (Berné Manero & García Uceda, 2007).…”

Section: Definición De Un Modelo De Ajuste Sobre Los Motivos De Partiunclassified

See 2 more Smart Citations

Fit model between participation statement of exhibitors and visitors to improve the exhibition performance

Magro

Recio

2015

View full text Add to dashboard Cite

ResumenObjeto: El presente trabajo tiene por objeto la propuesta de un modelo de análisis que permita medir el impacto que tiene, sobre los resultados feriales, el conocimiento o no de los motivos de participación de los visitantes por parte de los expositores.Diseño/metodología/enfoque: En base a la información arrojada por la literatura académica en torno a expositores y visitantes, se lleva a cabo un análisis comparado con el fin de determinar el grado de entendimiento existente entre ambos, dando lugar al diseño de un modelo de ajuste entre los motivos de participación de expositores y visitantes. Aportaciones y resultados:Las ferias comerciales permiten ser estudiadas desde un enfoque integrado de marketing estratégico. El modelo de relaciones entre los motivos de participación de expositores y visitantes arroja información sobre la falta de entendimiento existente entre ambos, hecho que se ve reflejado en el éxito ferial. En este sentido, se hace necesario el diseño de un plan estratégico, en el que los motivos de participación de los visitantes sean incorporados como variables moderadoras de los motivos de participación de los expositores. El artículo concluye con la aportación de una serie de proposiciones para la mejora de resultados feriales.-190-

show abstract

Section: Visitantesunclassified

“…• Percepciones de coste para el visitante, en términos monetarios, de tiempo y de lugar Berné Manero & García Uceda, 2007).…”

Section: Visitantesunclassified

See 1 more Smart Citation

Fit model between participation statement of exhibitors and visitors to improve the exhibition performance

Magro

Recio

2015

View full text Add to dashboard Cite

show abstract

“…This segmentation helps companies to use their budgets efficiently for their target markets. They need to figure out the percentage of their target market in all visitors and then find out percentage of interested visitors in this target market (Berné & Garcí a-Uceda, 2007). …”

Section: Trade Show Strategiesmentioning

confidence: 99%

Effects of Tradeshow Participation on Expansion of Turkish Companies into Algerian Market

Karabulut¹

2014

IBR

View full text Add to dashboard Cite

The purpose of this study is to explore the pre-show activities of Turkish companies which participated in the 2 nd Turkish Products Trade Show in Algeria and effects of this trade show on expansion activities of these companies in Algeria. Istanbul Chamber of Commerce is the biggest chamber in Turkey with 350000 member companies. It organized a tradeshow between 7th and 10th of December 2013in in Algeria for its members to facilitate meeting with Algerian customers and making export agreements. This tradeshow could be a tool for Turkish companies to explore and enter both Algerian and African markets. The author conducted a study to these 134 companies which participated in this trade show. The data collection method is a questionnaire that was filled out by the owners of companies that participated in this tradeshow. 61% of the questionnaires were answered. Exploratory research method was used in this study. Frequency distribution analysis and crosstab analses were applied to the data.

show abstract

“…Location is a highly influential factor for visitors (Berne & García-Uceda, 2008;Tanner, Chonko, & Ponzurick, 2001). Exhibition planners and organizers should select locations that are easier for audiences to access and provide every convenience for attendance.…”

Section: Convention Tourismmentioning

confidence: 99%

The Spatial Distribution and Clustering of Convention Facilities in Beijing, China

Morrison

et al. 2013

Asia Pacific Journal of Tourism Research

View full text Add to dashboard Cite

This research describes the spatial layout of convention facilities in Beijing through the application of ArcGIS analysis software. The minimum distance points index, kernel density estimation, and radius of gyration methods were used to visualize the distributions and relationships of convention facilities, tourism scenic spots, and commercial and service facilities. Convention facilities were found to have a spatial agglomeration pattern and an uneven distribution within Beijing. Convention facilities and tourism scenic spots were closely spatially related. Most of the distances between convention facilities and tourism scenic spots were within a half-an-hour walking distance or 20 minutes by public transport. Beijing's convention venues and commercial and service facilities were even more closely clustered; most within less than 10 minutes on foot. This research contributes by applying geographic research methods to planning and problem solving in convention tourism. The spatial description of 192 convention facilities is also a contribution to learning about the general development situation in one of the world's top convention destinations.

show abstract

Targeting efficiencies among trade show nonattendees

Cited by 10 publications

References 14 publications

Fit model between participation statement of exhibitors and visitors to improve the exhibition performance

Fit model between participation statement of exhibitors and visitors to improve the exhibition performance

Effects of Tradeshow Participation on Expansion of Turkish Companies into Algerian Market

The Spatial Distribution and Clustering of Convention Facilities in Beijing, China

Contact Info

Product

Resources

About