Taxonomy of Digital Platforms: A Business Model Perspective

Abstract

Digital platforms (DPs)-technical core artifacts augmented by peripheral third-party complementary resources-facilitate the interaction and collaboration of different actors through highlyefficient resource matching. As DPs differ significantly in their configurations and applications, it is important from both a descriptive and a design perspective to define classes of DPs. As an intentionally designed artifact, every classification pursues a certain purpose. In this research, the purpose is to classify DPs from a business model perspective, i.e. to identify DP clusters that each share a similar business model type. We follow Nickerson et al.'s (2013) method for taxonomy development. By validating the conceptually derived design dimensions with ten DP cases, we identify platform structure and platform participants as the major clustering constituent characteristics. Building on the proposed taxonomy, we derive four DP archetypes that follow distinct design configurations, namely business innovation platforms, consumer innovation platforms, business exchange platforms and consumer exchange platforms.

Usulan Model Bisnis Digital Pada Perusahaan Software Di Pt Neuronworks Indonesia

“…Hal ini mengindikasikan bahwa PT Neuronworks memiliki kebutuhan yang sangat tinggi untuk memperbarui model bisnisnya dengan mempertimbangkan konteks bisnis digital yang menjadi sektor usahanya. Pembaruan model bisnis akan berdampak pada pemilihan platform bisnis yang koheren dengan model bisnis perusahaan [2].…”

A Digital Collaborative Platform for the Silver Economy: Functionalities Required by Stakeholders in a Multinational Baltic Sea Region Project

“…that facilitate interactions between distinct but interdependent groups of users, such as buyers and suppliers" [39]. For this study, we use the definition by Staub et al as he defined the digital platform as a "software-based system that: a) consist of a modular technological architecture, b) coordinate external actors that innovate and/or compete and c) can function as a central hub of an ecosystem, in which peripheral firms or individuals facilitate complements and are connected via boundary resources" [64].…”

Evaluating Platform Openness in Logistics based on a Taxonomic Analysis

“…Digital business models are an integral part of platforms. They answer the managerially important question on designing specific platform elements, such as the value proposition, the transaction partners, the revenue model, or the platform architecture [37,38].…”

“…Taxonomies are useful artifacts to structure a specific domain and are used as a tool to cluster objects into groups based on their similarities [49]. In business model research, taxonomies are a widespread method to understand business model concepts by shedding light on their specific building blocks and structures [17,36,38].…”

“…The platform's Physical Resource (3) can either be provided by the platform (own resource) or by external contributors (external resource). Regarding the Revenue Model (4), we draw from previous business model taxonomies (see [17], [18], and [38]) to describe a specific pattern of revenue generation, e.g., through commissions, subscription, customized prices, service fees or pay-peruse.…”