“…Entrepreneurial values applied to every industry bring economic benefits to the actors (Onstenk, 2003;Ramachandran et al, 2006;Hunter, 2007;Gird and Bagraim, 2008;Chen, 2010). However, the pandemic has prevented many people from traveling and going on vacation to shop for goods, such as batik (Dias et al, 2021;Lee, 2022). This is a challenge for business actors, specifically Malangan batik craftsmen in Malang City, which is famous for its tourist destinations.…”