“…A variety of contextual approaches are identified in education programs, ranging from higher education institutions (Neck and Greene, 2011), training and development ( Jones, 2010), vocational education ( Jarvi, 2012), non-business disciplines , international contexts (Fayolle, 2010;Canen and Canen, 2002), gender (Colley et al, 2003), diversity (Fayolle et al, 2006), competitive offerings, culture (Rae, 2010), organization type, outcomes (Matlay, 2008; 168 EJIM 17,2 Ortt and van der Duin, 2008), audience (Fayolle and Gailly, 2008), student and educator diversity ( Jones, 2010), skills, knowledge and attitudes (Matlay, 2008), type of innovation/innovator (Crossan and Apaydin, 2010), teaching methods and pedagogy (Fayolle, 2010) and evaluation (Harte and Stewart, 2012) to name but a few. We have provided such contextualization as the guiding coalition; as the first component on our conceptual framework in Figure 1.…”