Ecological innovations are the object of interest in many areas what has subsequently reflected in the fact that the interest of companies in their implementation has increased. Research, development and implementation of ecoinnovation is a global phenomenon supported by the policies of most countries as well as the EU. However, not only research and development of innovation is significant, but especially their implementation and adoption should be in the interest of companies. The paper brings the results of the survey in which we have monitored the perception of ecological innovations in different age categories of Slovak respondents. The Kano model is the primary used survey method. The results denote a low level of acceptance of environmental innovations by domestic customers