“…As outlined above, while sharing an apartment with a stranger through Airbnb may be associated with economic (saving money), social (meeting new people), and hedonic (enjoying the novelty of an experience) benefits, there may also be risks and detrimental experiential aspects tied to it. The sharing setting creates instances of closeness that are usually only experienced in a closed circle of friends and family (Bialski, 2012a;2012b;Buchberger, 2012;Lampinen, 2016a;2016b;Zuev, 2012). For Airbnb and other hospitality facilitators, it is therefore necessary to normalize the meeting of strangers as a desirable, or at least acceptable, scenario (German Molz, 2014;Lampinen, 2014;Richardson, 2015).…”