Automotive Management 2014
DOI: 10.1007/978-3-642-34068-0_3
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Technologietrends in der Fahrzeugtechnik – Dimensionen, Verläufe und Interaktionen

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“…Above all, the automotive industry, which is the most important branch of industry in terms of turnover and the growth engine for Germany, has to deal more intensively with sustainable development and the associated effects and challenges. Automotive manufacturers are under pressure to comply with both political guidelines and internal specifications, as well as with constantly changing individual customer wishes (Thun & Hoenig, 2011;Wallentowitz & Leyers, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Above all, the automotive industry, which is the most important branch of industry in terms of turnover and the growth engine for Germany, has to deal more intensively with sustainable development and the associated effects and challenges. Automotive manufacturers are under pressure to comply with both political guidelines and internal specifications, as well as with constantly changing individual customer wishes (Thun & Hoenig, 2011;Wallentowitz & Leyers, 2014).…”
Section: Introductionmentioning
confidence: 99%