“…Previous research on cross-cultural knowledge/technology transfer specifically evaluates the operational performance with the transferred knowledge and technology in various aspects, for example, organizational learning effectiveness (Cavusgil & Yavas, 1984;Inkpen, 2000;Le & Evangelista, 2007); productivity or revenue and market share (Caves, 1974;Xu, 2000;Liu & Wang, 2003;Yin & Bao, 2006); competitive advantage (Rodriguez & Rodriguez, 2005;Liao & Hu, 2007); operational efficiency, employee productivity, market share, market penetration, product quality, and customer satisfaction (Lane, Salk, & Lyles, 2001;Dhanaraj, Lyles, Steensma, & Tihanyi, 2004;Tsang, Nguyen, & Erramilli, 2004;Cui, Griffith, Casvugil, & Dabic, 2006); technological capabilities (Kumar, Kumar, & Persaud, 1999;Madanmohan, Kumar, & Kumar, 2004); human resources, business, and general performance (Lyles & Salk, 1996); and potential for innovation (Guan, Mok, Yam, & Pun, 2006;Kotabe, Dunlap-Hinkler, Parente, & Mishra, 2007).…”