Go-to-Market Strategies for Women Entrepreneurs 2019
DOI: 10.1108/978-1-78973-289-420191017
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Technology and Self-efficacy: Empowering South Africa

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Cited by 4 publications
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“…Although past studies presented that male and female entrepreneurs as having the same demographic characteristics, there are differences pertaining to their entrepreneurial motivations and challenges (Agarwal et al, 2018; Özsungur, 2019). There are diverse reasons that contribute to women’s decision to engage in entrepreneurship such as the desire for independence (Rayan, 2019; Shastri et al, 2019a), to increase income (Solesvik et al, 2019), and family factors (Isaga, 2019).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Although past studies presented that male and female entrepreneurs as having the same demographic characteristics, there are differences pertaining to their entrepreneurial motivations and challenges (Agarwal et al, 2018; Özsungur, 2019). There are diverse reasons that contribute to women’s decision to engage in entrepreneurship such as the desire for independence (Rayan, 2019; Shastri et al, 2019a), to increase income (Solesvik et al, 2019), and family factors (Isaga, 2019).…”
Section: Theoretical Backgroundmentioning
confidence: 99%