“…First, we contribute to the literature on small and new businesses by being one of the first studies to demonstrate that formalization occurs in the early years (see Kotey and Slade , for an exception) contrary to the life cycle deterministic assumptions about formalization happening only in later years (McKelvie and Wiklund ). Second, we add to the literature that stresses that the performance implications of organizational structures and processes are context‐specific (e.g., Prajogo and McDermott ; Su, Xie, and Li , Tornikoski, Rannikko, and Heimonen ), by providing evidence that formalization effects are contingent upon the firms' characteristics. Moreover, we build on Delmar, Davidsson, and Gartner's () call for an increased differentiation among high‐growth firms, as they do not grow in similar ways, and stress the fact that new ventures are likely to achieve high‐performance through mechanisms other than formalization.…”