Teen internet mavens: influence in family decision making

Belch, Michael A.; Krentler, Kathleen A.; Willis-Flurry, Laura A.

doi:10.1016/j.jbusres.2003.08.005

Cited by 151 publications

(126 citation statements)

References 5 publications

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“…7 The findings also suggest that retailers should focus more on market mavens than innovators when communicating their marketing strategies using the QR code. Market mavens influence other consumers' shopping behaviours 23,42 and could potentially help the acceptance of the QR code in the market. Thus, expansion of the effort to design marketing messages that suit the needs of market mavens should be considered.…”

Section: Discussionmentioning

confidence: 99%

“…23,41 For example, market mavens tend to adopt the internet quickly and spend many hours on the internet for entertainment and information. 42 They also display strong interest in a marketing channel that allows interactive involvement. 41 Since the QR code is a new mobile technology and effective communication channel for consumer interaction, it is likely to appeal to market mavens.…”

Section: Attitude and Behavioural Intentionmentioning

confidence: 99%

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Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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US retailers have begun to utilize the Quick Response (QR) code in their transmission of mobile marketing communications. This research explores US consumers' adoption intentions towards the QR code in the retail environment by incorporating two theories -the technology acceptance model and uses and gratifications theory -and two consumer traits, consumer innovativeness and 'market mavenism'. The data was collected from 340 students attending a southwestern US university. Results suggested that perceived usefulness, ease of use, market mavenism and enjoyment positively affected consumers' intent to adopt the QR code, while innovativeness had a negative effect. The findings suggest that retailers can create interactive and pleasant store environments and appeal to target groups of customers through mobile marketing communications using the QR code.

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Section: Discussionmentioning

confidence: 99%

Section: Attitude and Behavioural Intentionmentioning

confidence: 99%

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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“…As a result, the study of children's contributions to family routines is a key factor (Family Platform 2011). Noticeably, the contemporary child has a higher disposable income than children of previous generations (Lintonen et al 2007) and thus has a significant influence on family decision-making processes (Shoham and Dalakas 2005;Belch et al 2005). According to Spiro (1983), in order to understand family consumption behaviour, research should focus on the nature of children's purchase influence, moreover, studies must also examine the process flow beyond the outcomes of family decision-making.…”

Section: Youth Purchase Decisions and Their Influence On The Family Dmentioning

confidence: 99%

Mother-child interactions in youth purchase decisions

Neulinger¹,

Zsótér²

2014

Society and Economy

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HungaryThis study examines the impact of mother-child interactions on youth purchase decisions with a clear focus on dependent young adults living in the parental home. Two studies were carried out using both quantitative and qualitative approaches in order to understand the characteristics of young adults' purchase decision-making. In the first study, a survey was distributed among young adults, and in the second study, several short essays from pairs of young adults and their mothers were analysed. Findings suggest that mother-child communication has a significant impact on children's consumer decision-making style.Furthermore, these results draw particular attention to the laissez-faire communication style, which is relevant due to both its prevalence and its influence on youth decision-making. We also conclude that the product or service category is a critical consideration when the independence of young adults is evaluated in relation to their purchases.

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“…Clearly, further investigation is needed to ascertain the usefulness of the concept in the United Kingdom, particularly as cultural differences have emerged in previous studies Kontos, Emmons, Puleo, & Viswanath, 2011;Pornpitakpan, 2004;Ruvio & Shoham, 2007). Moreover, studies comprising a range of segments and markets have resulted in the identification of industrial mavens (Nataraajan & Angur, 1997), e-Mavens (Walsh & Mitchell, 2010), teen mavens (Belch, Krentler, & Willis-Flurry, 2005), man-mavens (Wiedmann et al, 2001) and even virtual world mavens (Barnes & Pressey, 2012). Yet, no previous attempt has identified and profiled the more mature maven, despite the unprecedented and profound aging of the world's population that makes middle-aged and older consumers in general, and baby boomers in particular, so important.…”

Section: Introductionmentioning

confidence: 99%

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

Sudbury-Riley

2016

Journal of Marketing Management

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This study identifies and profiles market mavens among the baby boomer generation in the United Kingdom. Boomers are an important market segment, yet most advertising targets younger audiences, making word-of-mouth communications crucial among this older cohort. Findings suggest boomer mavens place great importance on 'respect' values, are particularly concerned with fashion and compared with non-mavens are more likely to try new brands, watch more television, hold positive attitudes towards advertising and seek out bargains. The study is useful to those businesses wishing to target a mature consumer who people perceive as a good source of marketplace information and who likes introducing new brands to others. ARTICLE HISTORY

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Teen internet mavens: influence in family decision making

Cited by 151 publications

References 5 publications

Consumer acceptance of mobile marketing communications using the QR code

Consumer acceptance of mobile marketing communications using the QR code

Mother-child interactions in youth purchase decisions

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

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