Teenagers’ moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret‐Anne; Brady, Mairead

doi:10.1080/02650487.2021.1964227

Cited by 36 publications

(20 citation statements)

References 43 publications

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“…It is important to note that simply knowing about manipulative strategies does not fully protect against manipulation, and emotions play a very large role in judgment (Pennycook et al, 2021): we believe what we want to believe. For example, very recent research has shown that young people evaluate information differently and less accurately when it is disseminated by influencers to whom they feel emotionally attached (Balaban et al, 2022;Sweeney et al, 2022). How to break through such mechanisms is a key question for future research.…”

Section: Discussionmentioning

confidence: 99%

Inoculating students against science-based manipulation strategies in social media: debunking the concept of ‘water with conductivity extract’

Belova

Eilks

2023

Chem. Educ. Res. Pract.

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Section: Discussionmentioning

confidence: 99%

Inoculating students against science-based manipulation strategies in social media: debunking the concept of ‘water with conductivity extract’

Belova

Eilks

2023

Chem. Educ. Res. Pract.

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“…Concertive control thus operates also within the macro-structure of the field. At the same time, followers expect influencers to be authentic in their presentation of endorsed products (Sweeney et al, 2022). Inauthentic endorsements can easily lead to accusations of selling out (Duffy, 2017; McRae, 2017) and eventually threaten influencers’ microcelebrity status.…”

Section: Discussionmentioning

confidence: 99%

“…For instance, van Driel and Dumitrica (2021) point out the inherent conflict that lies at the core of such collaborations: "As soon as influencers write about commercial products, followers can perceive it as a loss of authenticity, accusing the influencer of selling themselves out and of writing for the money rather than for the community" (p. 69). However, it is important to note that, contrary to what van Driel and Dumitrica imply, followers do not per se discount sponsored content as inauthentic (Borchers, 2022;Breves et al, 2021;Sweeney et al, 2022). According to the logic of letting go, the decisive factor that distinguishes authentic from inauthentic endorsements is the level of autonomy that influencers enjoy in their conduct.…”

Section: Reconstructing the Logic Of The Letting Go Paradigmmentioning

confidence: 92%

To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Borchers

2023

Social Media + Society

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The influencer industry follows a paradigm of letting go of control, which assumes that collaborations with influencers will only be effective if marketers grant influencers substantial autonomy in their conduct. However, yielding control constitutes a risk to marketers, because influencers might act differently than desired. This article assumes that, rather than letting go of control, marketers are developing a set of control techniques that are compatible with the paradigm. Grounded in multiple data sources (a secondary analysis of data from two interview studies, ethnographic field data, and member check interviews), it draws on organizational control theory to identify 11 control techniques that marketers employ when collaborating with influencers. In doing so, this article contributes to emerging research on the power structures in the influencer industry. In particular, it adds to the body of knowledge by systematically accounting for marketers’ set of control techniques and identifying hitherto undescribed techniques. On a broader level, this article reconstructs the paradigm of letting go of control in the influencer industry, while simultaneously providing a critical scrutiny of this paradigm.

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“…2, 2022 careful about their appearance. They have a sensitivity to something that is currently a trend (Park & Ko 2011;Sweeney et al, 2022;Yoo & Yurchisin 2018). Meanwhile, the trend or fashion that is booming will continue to change according to the changing times.…”

Section: Discussionmentioning

confidence: 99%

Hypebeast Trend on Consumption Behavior in Islamic Point of View

et al. 2022

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This study aims to define the effect of the hypebeast trend on adolescent consumptive behavior and how Islam views the issue. The hypebeast has developed in various circles, which causes consumptive behavior. Consumptive behavior affects the hypebeast trend and social actions of the community because it is related to people's habits in managing all the problems in their lives. This study applies qualitative methods with descriptive data types and a questionnaire for the data collection with the Likert scale. The questionnaire is intended for adolescents aged 17 to 22 years who are Muslim, both male and female. The results revealed that 67.6% of respondents agree that the hypebeast trend is a priority in buying goods. Based on the results, it is evident that today's teenagers tend to behave consumptively and follow the hypebeast trend. However, based on the Islamic point of view and associated with the Qur'an and Hadith, consumptive and excessive behavior is not justified and is prohibited by Islam Penelitian ini bertujuan untuk mengetahui pengaruh tren hypebeast terhadap perilaku konsumtif remaja dan bagaimana Islam memandang isu tersebut. Hypebeast telah berkembang di berbagai kalangan sehingga menimbulkan perilaku konsumtif. Perilaku konsumtif mempengaruhi trend hypebeast dan tindakan sosial masyarakat karena berkaitan dengan kebiasaan masyarakat dalam mengatur segala permasalahan dalam hidupnya. Penelitian ini menggunakan metode kualitatif dengan jenis data deskriptif serta angket untuk pengumpulan data dengan skala Likert. Kuesioner ditujukan untuk remaja berusia 17 hingga 22 tahun yang beragama Islam, baik laki-laki maupun perempuan. Hasilnya terungkap bahwa 67,6% responden setuju bahwa tren hypebeast menjadi prioritas dalam membeli barang. Berdasarkan hasil penelitian terlihat bahwa remaja saat ini cenderung berperilaku konsumtif dan mengikuti trend hypebeast. Namun, berdasarkan pandangan Islam dan dikaitkan dengan Al-Qur'an dan Hadits, perilaku konsumtif dan berlebihan tidak dibenarkan dan dilarang dalam Islam.

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Teenagers’ moral advertising literacy in an influencer marketing context

Cited by 36 publications

References 43 publications

Inoculating students against science-based manipulation strategies in social media: debunking the concept of ‘water with conductivity extract’

Inoculating students against science-based manipulation strategies in social media: debunking the concept of ‘water with conductivity extract’

To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Hypebeast Trend on Consumption Behavior in Islamic Point of View

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