“…2002). Generally research findings highlight direct precursors or individual characteristics of trust such as reputation, authority, prior familiarity, competence, reliability, openness, integrity, benevolence and institutional safeguards (Jarvenpaa, J. S., Knoll, K., & Leidner, D. E. 1998, Paul, D. L. 2000, Mayer, R. C., Davis, J. H., & Schoorman, F. D. 1995. This elucidates trust akin to the construct itself.…”