Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion.[1]

Abstract

To be truly useful for media theory, the concept of presence should be applicable to all forms of virtual environments including those of traditional media like television and traditional content such as advertising. This study reports the results of an experiment on the effects of the visual angle of the display (sensory saturation) and room illumination (sensory suppression) on the sensation of telepresence during normal television viewing. A self‐report measure of presence yielded two factors. Using [Gerrig's (1993)] terminology for the sense of being transported to a mediated environments, we labeled the two factors “arrival,” for the feeling of being there in the virtual environment, and “departure,” for the feeling of not being there in the in physical environment. It appears that being in the virtual environment is not equivalent to not being in the physical environment. A path analysis found that these two factors have very different relationships to viewer memory for the experience and for attitude change (i.e., buying intention and confidence in product decision). We theorize that the departure factor may be measuring the feeling that the medium has disappeared and may constitute a deeper absorption into the virtual environment. The study did not find evidence that visual angle and room illumination affected the sensation of telepresence

The role of dimensions of narrative engagement in narrative persuasion

“…Three of these items were adapted from the telepresence scale (Kim and Biocca, 1997) that captured a similar sensation in a different context (these items are also marked TP in appendix A).…”

“…Note: Factor loadings < .30 are not reported. ATT = item about attention focused on the story, EMO = item about emotional reactions evoked by the story, IMA = item about imagery of the story, GNW = item about the sensation of going into a narrative world, EMA = item about empathy with the asylum seeker, AIA = item about adopting the identity of the asylum seeker, POA = item about experiencing the story from the position of the asylum seeker, TS = item based on Transportation Scale (Green and Brock, 2000), and TP = item based on Telepresence Scale (Kim and Biocca, 1997).…”

Design for Social Presence in Online Communities: A Multidimensional Approach

“…Anonymity (Homer et al, 2008) NA Adapted from (Kim and Biocca, 1997) (scale for telepresence) Video (Johnson et al, 2008) A learner perception of the extent to which the technology enables them to create an environment in which they feel is warm, personal, sociable, and active and allows them to be connected in a shared learning space (Short et al, 1976). (Short et al, 1976 …”

Aceptación tecnológica de la publicidad en dispositivos móviles en Colombia

“…Esta variable es un determinante fundamental en la intención y el uso de la publicidad móvil, por la separación espacial entre anunciantes y receptores, siendo la incertidumbre un aspecto relevante dentro de esta relación (Ba, 2001). Para el análisis se presentan siete hipótesis, cada una validada por algunas escalas de medición, utilizadas en estudios similares sobre la temática (Davis (1989) Kim y Biocca (1997)) y se contrastaron las hipótesis con una muestra empírica de datos a través de modelos de ecuaciones estructurales.…”