“…The TV news channels have been adapting, using digital media to differentiate themselves from their competitors and at the same time continue to capture their audience. Given this fact and the fragmentation of audiences, both the traditional media as the digital media, it is necessary that the content serves the purpose and needs of the audience (Sobral, 2012). The transmedia context, and the ability of the user to view and access information anytime, anywhere (Jenkins, 2006), has been exploited by news organizations.…”