Television Formats and Children's Classifications of their Viewing

Learning, Media and Technology—40 years on

“…The October 1992 issue focused on what Maire defined as the need 'to find more sensitive ways of determining what are the positive advantages of television as a learning medium'. The main study was a report (Baggaley et al, 1992) of the innovative adaptation of technology to record and analyse responses to AIDS advertisements in the USA; another (Eke & Croll, 1992) used an established psychological testing method (the Kelly repertory grid) to assess how children classify their own viewing experiences; a third discussed what the public in Britain understand by that over-used term 'quality' in television broadcasts (Moss, 1992). The Editor, herself a distinguished audience researcher, invited further submissions of articles on similar themes.…”