The present study involves co-precipitation method to grow un-doped and Zr-doped bismuth iron oxide with x Zr = 0.10-0.30. The molar solutions of ferric chloride (FeCl 3 ), zirconyle chloride (ZrOCl 2 ), and bismuth chloride (BiCl 3 ) are prepared in distilled water, and are allowed to react with sodium hydroxide (NaOH). The synthesized powders are then converted into pellets, which are sintered at 500 • C for two hours in a muffle furnace. X-ray diffraction (XRD) shows multi-phase formation in un-doped and Zr doped samples. Scanning electron microscope (SEM) depicts layered structure at low Zr concentration x Zr = 0.10, while uniform surface with smaller grains and voids is observed at x Zr = 0.20, but at x Zr = 0.30, cracks and voids become prominent. The ferromagnetic nature of the un-doped sample is observed by vibrating sample magnetometer (VSM), while paramagnetic behavior appears due to Zr doping. The ferromagnetism in un-doped sample is lost by Zr doping, which is due to the formation of additional Fe-O-Zr bonds that induce paramagnetic behavior.