“…Our tips for effective communication with teens are based on the knowledge accumulated in the domains of media research and developmental psychology (e.g., Valkenburg & Piotrowski, 2017), our own research into youth communication and behavioral change (e.g., Smit, de Leeuw, Bevelander, Burk, & Buijzen, 2016;Van Woudenberg et al, 2020), and examples of successful evidence-based health campaigns targeting youth (e.g., Asbury, Wong, Price, & Nolin, 2008;Evans, Wasserman, Bertolotti, & Martino, 2002). Each time we are approached, by policymakers, communication professionals, or journalists, we start by sharing the tips.…”