A note on versions:The version presented here may differ from the published version or, version of record, if you wish to cite this item you are advised to consult the publisher's version. Please see the 'permanent WRAP url' above for details on accessing the published version and note that access may require a subscription. Purpose -This study aims to investigate the role of top leaders' beliefs in the importance of workfamily balance as a key determinant in explaining the adoption of social practices oriented toward internal stakeholders, focusing on home telework as one of these practices. Design/methodology/approach -A sample of 2,388 executive officers reported the senior leaders' belief favoring workfamily balance by completing a new scale developed for this purpose asking how much key decision-makers (1) were convinced of the value to employees of supportive familyfriendly HR practices, (2) modeled how to balance work and family life, and (3) felt a personal commitment to implement family-friendly practices. They also reported the firm´s provision of telework and organizational characteristics such as industry, multinational status and firm size. Findings -Regression analyses revealed that the firm's provision of telework is more pervasive when its top leaders believe in the importance of work-family balance, even after controlling for firm context (industry, geographical dispersion, and size). More importantly, we also find that managerial beliefs augment the positive effect of instrumental factors on the provision of home telework.