Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?

Wang, Siqi; Cheah, Jun‐Hwa; Lim, Xin‐Jean; Leong, Yee Choy; Choo, Wei Chong

doi:10.1016/j.jretconser.2021.102843

Cited by 49 publications

(38 citation statements)

References 110 publications

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“…This study adopts the S-O-R framework as its overarching theory. As a widely used theory in the consumer behavior literature (Zheng et al, 2019 ; Akram et al, 2020 ; Arif et al, 2020 ; Paz and Delgado, 2020 ; Lim et al, 2021 ; Wang et al, 2022 ), this model emphasizes how environmental stimuli lead to cognitive and affective responses (i.e., perception, experience, and evaluation), which in turn trigger certain psychological responses (i.e., attitudinal and behavioral responses) (Mehrabian and Russell, 1974 ).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Wang

Ning

et al. 2022

Front. Psychol.

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Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature. Grounded by the stimulus-organism-response (S-O-R) model, this study explores a sequential mediation model comprising consumers' wait for lower prices as an antecedent, hesitation at checkout and OSCA as mediators, perceived transaction inconvenience as a moderator, and decision to buy from a land-based retailer (DBLR) as an outcome. An online questionnaire was designed and distributed to 883 online consumers in Mainland China. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the survey data. The results show that waiting for lower prices positively influences hesitation at checkout, and subsequently, impacts both OSCA and DBLR. Hesitation at checkout and OSCA play sequential mediating roles in the framework path. In addition, perceived transaction inconvenience strengthens the relationship between waiting for lower prices and hesitation at checkout. Overall, this study contributes to theory and serves as a guideline for e-retailers in reducing the OSCA rate.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Wang

Ning

et al. 2022

Front. Psychol.

Self Cite

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“… Moore and Mathews (2006) considered brands, design, reputation of brands, and price on the overall performance risk and extrinsic cues for online SCA. On the other hand, Wang et al. (2022) focused on stimulus-organism-response model.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

Ong

Dejucos

Rivera

et al. 2022

Heliyon

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“…Consumers now look at the products and brands from a new perspective, characterized by being more sensitive and considering several factors to only then acquire a product or service in their online shopping (Wang et al 2022 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Evaluation of quality of online shopping services in times of COVID-19 based on E-S-QUAL model and Fuzzy TOPSIS method

et al. 2022

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This paper aims to propose an approach to evaluate the quality of online shopping services in times of pandemic COVID-19, from the ordering of quality attributes taking into account customers' perception. The proposed approach was developed from a structured questionnaire containing 25 quality attributes adapted from the E-S-QUAL model and applied to consumers of online shopping services. Fuzzy set theory was used in the approach to simplify the subjectivity of human judgment, along with the extension of Technique for Order Performance by Similarity to Ideal Solution (TOPSIS). Therefore, this research was classified as applied, exploratory, quantitative and survey. To achieve the research objective, 819 questionnaires were collected. Among the main findings, it is highlighted that the attributes “product availability”, “products with excellent quality”, “confidence in online shopping processes” and “ease of buying online” were the ones that presented the best perceptions of quality by the respondents. At the other end, the attributes "opinion sharing on social networks", "buying online is a good option when you have little time", "distraction in online shopping searches" and "shopping online is a pleasure" showed the highest level of dissatisfaction with the service. Thus, this article highlights the importance of online shopping services in times of the pandemic caused by COVID-19, and its main contribution and originality is the development of an approach that aims to support the decision-making process, establishing strategic actions for the continuous improvement of online shopping services with the reduction of subjectivity in customer perception and with successive refinements.

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Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?

Cited by 49 publications

References 110 publications

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

Evaluation of quality of online shopping services in times of COVID-19 based on E-S-QUAL model and Fuzzy TOPSIS method

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