That's Entertainment! Designing Streaming, Multimedia Web Experiences

Abstract

This article investigates the use of streaming multimedia narratives in Web entertainment. Based on experience gained during the user-centered design of a Web site for art and culture, evidence is provided that users want and like "less clicking, more watching" Web experiences where the point of view of experts, artists, or celebrities is presented in a narrative form. A study was conducted where users evaluated 2 prototypes of cultural tours that stream continuously for several minutes unless the user chooses to exercise control over the flow or to explore hotlinks that lead to extra information. Those tours were positively evaluated as both entertaining and engaging. By analyzing mouse activity, it was determined that users who interacted more tended to report less entertainment and engagement. It was also found that such "watchable" experiences are not necessarily a solitary experience and can be enjoyed by groups of people. Finally, users see the Web experiences as a highly enriching and accessible way to augment the cultural experiences and performances they enjoy in brick-and-mortar cultural institutions around the world, rather than as a substitute for them.

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots

“…In this regard, companies can use chatbot apps to create personalized content that promotes the brand while also giving the mobile phone a "sustainable utility" capable of retaining the consumer (Chiem et al, 2010). From a business perspective, this channel offers important opportunities to expand commercial activities, through greater personalization (Karat et al, 2002), and more intimate and timely messages.…”

Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis

“…Streaming video requires less clicking, less engagement, and more watching. Karat et al (2002) examined user response to streaming video/audio in company‐sponsored websites. The material contained a short documentary within a browser, and the experimenters recorded all mouse movement on the screen as a measure of subjects' interactivity.…”

The Evolution of TV Systems, Content, and Users Toward Interactivity

“…It often goes without much thought, that if something is interactive then it is also better and it will be preferable [182]. Interactivity with the user might seem as the major benefit of iTV, but this does not necessarily need to be true and designers should further evaluate it in the context of entertainment applications [92]. Most notably, there is evidence that in some cases interactivity may be disruptive to the entertainment experience.…”