“…Of considerable relevance is the link between electoral communication and major events covered by traditional media, such as leaders' television debates, party assemblies, talk shows, "concession speech" or news items of general interest (Diakopoulos & Shamma, 2010;Bruns & Burgess, 2011;Jürgens et al, 2011;Elmer, 2012;Jungherr et al, 2012Jungherr et al, , 2013Larsson & Moe, 2012Bruns & Highfield, 2013;Hanna et al, 2013;Jungherr, 2013Jungherr, , 2014McKinney et al, 2013;Mirer & Bode, 2013;Bentivegna, 2014;Graham et al, 2014;Lietz et al, 2014;Kalsnes et al, 2014;Sanjari et Khazraee, 2014;Štětkaet et al, 2014;Vargo et al, 2014;Conway et al, 2015;Jungherr et al, 2016). In particular, messages peak at crucial moments such as when the public flocks to Social Networks for comments (Bentivegna & Marchetti, 2014;Lin et al, 2014), often, with evaluative, oppositional, ironic-denigrating or conspiracist readings and context considerations, with collective negotiations of meanings (Shamma et al, 2009;Ampofo et al, 2011;Elmer, 2012;Haw-thorne et al, 2013;Jungherr, 2014;Kalsnes et al, 2014;Kreiss, Meadows & Remensperger, 2014;Trillng, 2014;Coffey et al, 2015;Freelon & Karpf, 2015;Rowe, 2015;Jennings et al, 2017;Pătruţ, 20...…”