The acceptance and use of online shopping in Limpopo province

Abstract

Background: The retail industry globally provides online shopping services to offer consumers easy access to a variety of shopping services. Like retailers in other countries, the retail industry in South Africa offers online shopping services to its consumers. South African consumers in Limpopo province are still reliant on the traditional shopping method, despite the convenience, ease of access and the elimination of physical boundaries offered by online shopping.Objectives: This article investigated and discussed the factors which affect the acceptance and use of online shopping by consumers in Limpopo province.Method: A quantitative research approach was used in this research. Data were gathered using a paper-based questionnaire and were analysed using Statistical Package for Social Sciences (SPSS) software.Results: The perceived trialability was found to have significant influence on the acceptance and use of online shopping, whereas relative advantage, compatibility, complexity and external variables such as security and awareness were found not to be significant factors in the acceptance and use of online shopping in Limpopo province.Conclusion: The research revealed that the effectiveness of trialability increased the intention to accept and use online shopping. Retail consumers in Limpopo province did not accept and use online shopping because of the lack of experience and trust. Trialability will make it easy for retail consumers in Limpopo province to build confidence in online s hopping, thus consumers may in the future be willing to accept and use online shopping. Retail consumers were found to be willing to accept and use online shopping.

Factors affecting consumer acceptance and use of mobile delivery applications in South Africa

“…This finding is similar to that of Gharaibeh et al (2018) who suggest that customers are more likely to use banking applications if they find the banking transaction easy to complete. Moeti et al (2021) also believe that undue complexity of an online shopping process negatively affects consumer intention to use online shopping.…”

Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model

“…Physical stores are still threatened by South Africa's growing popularity of online shopping (Bu et al, 2020). Online shopping is said to have several advantages over traditional brick-and-mortar stores, including reduced costs, convenience, cost savings and personalised service (Moeti et al, 2021). To remain competitive for brick-and-mortar stores, recommendations still centre on enhancing the buying experience in actual stores (Angula and Zulu, 2021;Kotler and Armstrong, 2018).…”

“…Physical stores are still threatened by South Africa's growing popularity of online shopping (Bu et al ., 2020). Online shopping is said to have several advantages over traditional brick-and-mortar stores, including reduced costs, convenience, cost savings and personalised service (Moeti et al. , 2021).…”

Determinants of Youths’ Intention to Shop Online: Study of Uganda and Rwanda

“…For example, Daroch, Nagrath and Gupta (2020) noted that among the factors constraining consumers to shop online included fear of bank transactions, insecurities, services, experiences and trust. Similarly, in Africa, various studies (Moeti, Mokwena & Malebana, 2021;Mofokeng, 2021;Oloveze et al, 2022) have mentioned attributes that restrain consumers from shopping online. In Nigeria, Oloveze et al (2022) found that online shopping by consumers was directly affected by attitude, perceived usefulness and social influences.…”