2019
DOI: 10.1177/0091415019864602
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The Acceptance Behavior of New Media Entertainment Among Older Adults: Living Arrangement as a Mediator

Abstract: New media entertainment is currently being spotlighted by business practitioners and researchers. This article highlighted this issue of elder online users and explored the factors affecting their acceptance decisions in new media entertainment. Older adults prefer to status and value orientations, so their online acceptance of new media entertainment is significantly influenced by the perceived usefulness and social benefits. In addition, types of living arrangement significantly affect technology acceptance … Show more

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Cited by 16 publications
(6 citation statements)
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“…Late adopters learn to online shop during the pandemic, and the convenience and safety of online shopping may help overcome their skepticism and motivate them to continue shopping online after the pandemic ends. Late adopters of online purchasing are typically older consumers ( Liu et al, 2019 ).…”
Section: Literature Review and Theoretical Frameworkmentioning
confidence: 99%
“…Late adopters learn to online shop during the pandemic, and the convenience and safety of online shopping may help overcome their skepticism and motivate them to continue shopping online after the pandemic ends. Late adopters of online purchasing are typically older consumers ( Liu et al, 2019 ).…”
Section: Literature Review and Theoretical Frameworkmentioning
confidence: 99%
“…This is likely to indicate that it was the increased volume of transactions led to the increase in total spend as new consumers embraced online sales platforms at a level not previously seen ( Richards & Rickard, 2020 ). One potential source of these new online consumers is those who are generally less digitally-savvy who were previously reticent to adopt online purchasing habits ( Liu et al, 2020 ) or vulnerable populations who have turned to online consumerism due to the level of safety it affords ( Pantano et al, 2020 ). Our results also support the trends of increased demand for online grocery delivery at the start of the pandemic that were widely reported worldwide ( Eriksson & Stenius, 2020 ) leading to groceries being the retail sector with the largest online increase in demand ( Li et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…These models are developed to explain the user's acceptance of a new technology from the perspective of usage behavior ( Ma et al., 2021 ). In order to use new technologies, media may need to overcome financial constraints, health barriers, and insufficient operational guidance and experience (D. Liu, Liu and Tu, 2020 ), which means that audiences have to pay extra costs in order to use new forms of media that are iterated by technology. Take interactive video as an example, new media technologies provide more interactivity between audiences and media ( Tefertiller, 2020 ).…”
Section: Literature Reviewmentioning
confidence: 99%