The acquirements of e-service quality in fashion e-storescapes: mediating effect in an S-O-R model

Türkdemir, Pınar; Ateş, Mustafa Fikret

doi:10.1108/ijrdm-03-2022-0085

Cited by 11 publications

(2 citation statements)

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“…The S-O-R theoretical model, i.e. Stimulus-Organism-Response, is one of the important theoretical models in the field of psychology (Alanadoly and Salem, 2022 ; Türkdemir et al, 2023 ). Regarding the S-O-R theory has more application areas, focusing on the field of consumer behavior research, the three variables of the S-O-R model represent S-External Stimulus (including external macro- and micro-market stimuli); O-Organism, which includes consumer's perceptual and affective variables; and R-Response variable (the consumer's behavior resulting from internal changes under the influence of external stimuli).…”

Section: Literature Reviewmentioning

confidence: 99%

The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method

Zhang,

Huang

2024

Front. Psychol.

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Under the rapid development of e-commerce, offline brick-and-mortar stores have been severely impacted. However, the importance of the visual, sensory and even psychological experience in the apparel industry makes offline stores still irreplaceable. The impact on consumers' visual experience cannot be ignored and is a significant influencing factor in determining consumers' psychological change and purchase intention. Especially for fast fashion brands which pursue low costs, visual marketing strategies is a cost-effective marketing tool to enhance the visual experience. In this paper, by adapting SOR theory and using fuzzy set qualitative comparative analysis (fsQCA) research method, 15 fast fashion apparel brands and 374 valid questionnaires are adapted in China to explore not only the influence of individual dimensions in visual marketing on consumers' purchase intention, but also the action of multi-dimensional combinations. The research finds that: (1) there are two driving paths for high consumers' purchase intention. The first path is a combination of high clarity of arrangement and low display density; the second path is a combination of low light intensity, high clarity of arrangement, high tonal harmony and high window appeal. (2) There are also two paths that drive non-high consumers' purchase intentions, and they are asymmetrically related to the paths that drive high consumers' purchase intentions. The findings of this study help to provide direction and suggestions for offline visual marketing strategies of fast fashion apparel brands to increase consumers' psychological perception and purchase intention through a range of visual presentation techniques.

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Section: Literature Reviewmentioning

confidence: 99%

The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method

Zhang,

Huang

2024

Front. Psychol.

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“…Zeithaml et al (2000), suggest that e-service quality has several key dimensions, such as efficiency, reliability, fulfillment, privacy, contact, security, design, and trust, that require careful attention. E-service quality measurement requires a comprehensive approach using analytics, customer feedback, and continuous technological monitoring (Türkdemir et al, 2023). However, there are many challenges, such as the subjectivity of perceptions, the changing nature of the online environment, the differences across cultures, the technical complexity, and the integration of offline and online experiences (Ali K. & Kodikal, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

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2024

jbis

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This research explores the interconnected relationship between e-service quality, customer trust, and loyalty in the context of Indonesian e-commerce, focusing specifically on the Shopee platform. Analyzing data from 279 Shopee users, the study examines the influence of website design, customer service, security, and fulfillment on e-service quality and their subsequent impact on trust and loyalty. Employing a purposive sampling approach and SEM-PLS inferential analysis, the findings reveal the significant impact of website design on shaping e-service quality. At the same time, customer service and security do not show significant effects. Interestingly, efficient fulfillment emerges as a critical determinant in boosting e-service quality. The study further emphasizes the significant role of e-service quality in fostering customer loyalty, both directly and indirectly, through the mediation of e-customer trust. These insights provide actionable takeaways for e-commerce players, paving the way for strategic maneuvers and sustained success in Indonesia's competitive e-commerce market.

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Exercising the “Right to Repair”: A Customer’s Perspective

Marikyan,

Papagiannidis

2023

J Bus Ethics

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Concerns over the carbon footprint resulting from the manufacturing, usage and disposal of hardware have been growing. The right-to-repair legislation was introduced to promote sustainable utilisation of hardware by encouraging stakeholders to prolong the lifetime of products, such as electronic devices. As there is little empirical evidence from a consumer perspective on exercising the right to repair, this study aims firstly to examine the factors that underpin consumers’ intention to repair their hardware and secondly to investigate the perceived outcomes of repair practices. Based on 510 responses, the results showed that intention to repair is dependent on three groups of factors, namely the facilitators of pro-environmental behaviour, repair-related factors and beliefs about legislation. If consumers have a stronger intention to repair, they have a stronger feeling of emotional self-assurance, satisfaction with the repair decision and the technology manufacturer, an intention to engage with the manufacturer and a positive perception of a repaired device’s performance. The findings contribute to the literature on sustainable behaviour and the right to repair, offering insight for policymakers and manufacturers about the strategies facilitating the wider adoption of repair practices.

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The acquirements of e-service quality in fashion e-storescapes: mediating effect in an S-O-R model

Cited by 11 publications

References 50 publications

The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method

The influence of visual marketing on consumers' purchase intention of fast fashion brands in China–An exploration based on fsQCA method

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Exercising the “Right to Repair”: A Customer’s Perspective

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