The Adoption of Educational Technology From the Perspective of Behavioral Reasoning Theory

Karapanos, Marios; Borchert, Thomas; Schneider, André

doi:10.21125/edulearn.2017.1020

Cited by 5 publications

(4 citation statements)

References 11 publications

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“…Explanation of each factor (construct) presented in the framework individual's behavioral intention (Westaby, 2005a, b) and explains the context-specific adoption factors influencing the adoption of inventions. The innovation adoption studies confirmed that RF positively influences and RA negatively influences the behavioral intention (Claudy et al, 2015;Sivathanu, 2018;Gupta and Arora, 2017a;Karapanos et al, 2017). IoT is a new technology in agriculture industry for farmers, and there may be many RF and RA that influence the behavioral intentions which need to be tested.…”

Section: Ra (Reason Against)mentioning

confidence: 83%

“…The BRT model is shown in Figure 1. BRT has been recently used to study the adoption of different innovations (Pillai and Sivathanu, 2018;Claudy and Peterson, 2014;Claudyet al, 2015;Sun and Oh, 2012;Gupta and Arora, 2017a, b;Claudy et al, 2013;Sivathanu, 2018;Karapanos et al, 2017). Hence, in this study, the authors have chosen the BRT as it provides a better explanatory power to understand the RA and RF adoption of IoT in agriculture industry by the farmers in a single theoretical framework.…”

Section: Behavioral Reasoning Theory (Brt)mentioning

confidence: 99%

“…Individuals might have RF/RA the adoption of innovation, which will also have a positive/negative attitude toward innovation (Claudy et al, 2015). The innovation adoption studies using BRT provide the empirical evidence that RF and RA form the attitude toward innovation (Pillai and Sivathanu, 2018;Sun and Oh, 2012;Gupta and Arora, 2017b;Sivathanu, 2018;Karapanos et al, 2017). To explain the farmer's RF and RA adoption and their influence on attitude with respect to IoT-A, the hypotheses are posited as follows:…”

Section: Reasons and Attitudementioning

confidence: 99%

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Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework

Pillai¹,

Sivathanu

2020

BIJ

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PurposeThe purpose of this paper is to investigate the adoption of Internet of Things (IoT) in the agriculture industry by the farmers' in India using the theoretical lens of the behavioral reasoning theory (BRT).Design/methodology/approachA survey on farmers was conducted to examine the adoption of IoT in agriculture industry (IoT-A) using BRT. The data analysis of the primary survey was done by applying the structural equation modelling (SEM) technique.FindingsThe ‘reasons for’ adoption of IoT-A were as follows: Relative advantage, social influence, perceived convenience, and perceived usefulness. The ‘reasons against’ adoption were as follows: Image barrier, technological anxiety, perceived price and perceived risk. The BRT theory provides the platform to discuss the psychological processing of acceptance of IoT in agriculture industry by the farmers.Practical implicationsThis research has unique implications as it studies the rural consumers’ behavior of innovation adoption namely IoT in agriculture. It provides the specific reasons ‘for’ and ‘against’ IoT adoption in agriculture, which will give directions to the marketers of IoT technology to develop suitable marketing strategies to improve the adoption in rural areas.Originality/valueThis research takes the first step in the direction toward deliberation of the adoption of IoT-A by farmers in an emerging Indian economy using the BRT theory, which discusses the ‘reasons for’ and ‘reasons against’ adoption in a proposed model.

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Section: Ra (Reason Against)mentioning

confidence: 83%

Section: Behavioral Reasoning Theory (Brt)mentioning

confidence: 99%

Section: Reasons and Attitudementioning

confidence: 99%

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Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework

Pillai¹,

Sivathanu

2020

BIJ

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“…BRT studies consumer behaviour extensively and is applied to research on how consumers efficiently dispose of or manage their used items. BRT also considers the motivations for and against behaviours, such as recycling intentions (Karapanos et al, 2017).…”

Section: Research Frameworkmentioning

confidence: 99%

Edcraft: Gamified Handicrafts as an Inspiration for Teenagers to Practice Upcycling

Tan¹,

Cheng²,

Chong³

et al. 2022

Preprint

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Edcraft, a recycling and upcycling event for Malaysian secondary school students, particularly in the Klang Valley area in 2020. The event's goal was to look into gamified solutions to encourage recycling and upcycling among the students’ age group. Lectures, talks, practical exercises and games were used to teach students about climate change and environmental preservation. According to a post-event survey, the percentage of participants who recycle has climbed significantly: 76% now recycle, compared to only 24% previously. The study discovered that gamification-based activities could effectively facilitate recycling and upcycling behaviours. Such solutions can be applied to encourage behavioural changes in different contexts. By interviewing 15 Edcraft students in a focus group study setting, researchers could better understand the motivations. Themes such as 'social connections are vital', 'convenience and rewards are significant motivators', 'gamified activities help attract and engage teens' and 'environmental knowledge is crucial to prolonging recycling' emerged from the thematic analysis. This manuscript proposes gamified activities to induce a behavioural change in upcycling, and the findings yield helpful insights to fuel pro-environmental behaviours.

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Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Wang¹,

Shen²,

Chu³

2021

Cleaner and Responsible Consumption

105

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The Adoption of Educational Technology From the Perspective of Behavioral Reasoning Theory

Cited by 5 publications

References 11 publications

Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework

Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework

Edcraft: Gamified Handicrafts as an Inspiration for Teenagers to Practice Upcycling

Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

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