2014
DOI: 10.22610/jebs.v6i7.515
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The Adoption of WhatsApp: Breaking the Vicious Cycle of Technological Poverty in South Africa

Abstract: Although research clearly demonstrates that consistent technology usage is correlated to socioeconomic development, the Vicious Cycle of Technology Affordability and Non-adoption impedes the uptake of ICTs in many developing countries. In South Africa, however, one Smartphone messaging application, WhatsApp, appears to have broken this vicious cycle. This paper argues that, given that promoting the uptake of ICTs is a developmental imperative for emerging economies, studying the adoption and diffusion patterns… Show more

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Cited by 34 publications
(18 citation statements)
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“…WhatsApp is popular in several countries, it is an inexpensive form of communication because of the phone's ability to use free wireless access points or existing data plans to send messages, easy to use due to its simplistic interface, and ad free [8], [32].…”
Section: Whatsappmentioning
confidence: 99%
“…WhatsApp is popular in several countries, it is an inexpensive form of communication because of the phone's ability to use free wireless access points or existing data plans to send messages, easy to use due to its simplistic interface, and ad free [8], [32].…”
Section: Whatsappmentioning
confidence: 99%
“…Online shopping is different from brick-and-mortar shopping in many aspects. In traditional shopping, ones has to go to a store or shop, get into it, slowly walking from rack to rack, checking out the display and finally go to the check-out counter (Shambare, 2014). There is limited variety, limited choice of buyers and buyers can buy only those products which are available in local market.…”
Section: Online Shoppingmentioning
confidence: 99%
“…Ultimate features in sending messages, such as the ease of sending pictures and videos makes WhatsApp offer many advantages compared to the previous message service application [11] [12]. Moreover,WhatsApp also provides calling service both voice call and video call for "free", this indeed making WhatsApp more popular [13].…”
Section: Introductionmentioning
confidence: 99%