The Affordances of Social Media
						Platforms

Bucher, Taina; Helmond, Anne

doi:10.4135/9781473984066.n14

Cited by 621 publications

(494 citation statements)

References 30 publications

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“…Incidental exposure to news does not occur homogeneously on the three platforms studied (RQ3), it is much higher on Facebook, followed by Youtube and is much lower on Twitter. This finding refers both to the digital architecture and affordances of each social network (Bossetta, 2018;Bucher and Helmond, 2018) and to the users' expectations and preferences. Thus, on Facebook and Youtube-where different contents are mixed, and motivations such as entertainment or sociability co-exist-it is more likely to find news without having looked for it intentionally.…”

Section: Discussionmentioning

confidence: 98%

Información política y exposición incidental en las redes sociales: un análisis de Argentina, Chile, España y México

Serrano-Puche

Fernández²,

Virgili

2018

Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales

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Hoy en día el consumo informativo ha dejado de ser una actividad independiente para formar parte de la conexión continua al espacio digital. Así, en las redes sociales a menudo las noticias no son buscadas deliberadamente, sino que el usuario se encuentra con ellas de manera fortuita y entre otros contenidos sociales y de entretenimiento. El fenómeno de la exposición incidental es una tendencia emergente en el consumo digital, con implicaciones para la comprensión ciudadana de los asuntos públicos y la participación política. Este trabajo ofrece un análisis comparativo de la exposición incidental a noticias de los usuarios digitales de cuatro países de habla hispana, a lo largo de tres plataformas: Facebook, Youtube y Twitter. Se han empleado muestras de Argentina (n=2.003), Chile (n=2.005), España (n=2.006) y México (n=2.003), encuestados en el Digital News Report 2017. Los resultados muestran que a) España es el país con mayor índice de exposición incidental entre los usuarios que utilizan las redes sociales para informarse; b) es una tendencia más frecuente en Facebook y Youtube que en Twitter; y c) la edad, la orientación ideológica y el grado de interés en las noticias influyen en la incidencia de este fenómeno.

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Section: Discussionmentioning

confidence: 98%

Información política y exposición incidental en las redes sociales: un análisis de Argentina, Chile, España y México

Serrano-Puche

Fernández²,

Virgili

2018

Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales

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“…It is a way to code for the significance of the sociocultural impact of Instagram as well as analyze its cultural meaning and role in enabling non-geographically based network publics. Bucher and Helmond (2017), although not explicitly calling it the walkthrough method, note that examining the applications environment in this way enables to look at the affordances of the technology 8 . Affordances are embedded in Instagram itself, which leads to a certain way of constructing a user's online experience.…”

Section: The Walkthrough Methodsmentioning

confidence: 99%

“…The affordances of a social media application specifically looks at the actions the platform allows for and what this means for the user experience. See Bucher and Helmond's (2017) 'The affordances of social media platforms'.…”

Section: The Walkthrough Methodsmentioning

confidence: 99%

#INSERTDIETHERE: Tracing the Techno-Linguistic Associations of Dietary Hashtags on Instagram

Pasho¹

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The use of hashtags on social media platforms allows users to navigate vast repositories of information with ease -hashtags technologically mediate as they both enable and shape user experience. This research focuses on the photo-sharing platform of Instagram and the phenomenon of dietary hashtags (DH: singular; DHs: plural) -for example, #healthy, #glutenfree, #vegan, and #whole30. The circulation of these hashtags is analyzed to explore if and how they can influence users' understanding of diets and eating practices.The study uses Actor-Network Theory to describe the performances and impacts of DHs within a technologically mediated space of social media. Through experimenting with the walkthrough method and an Instagram narrative model, the thesis observes discursive associations in dietaryrelated Instagram content. Sample case studies look at the ways in which Instagram has enlarged the sphere of possible associations, which consequently alter food and diet related acts.DH discourses and the ways in which they impact dietary visibility, proliferate dietary belief systems, intentional DH performances (user subjectivities), and dietary-based social/communal affiliation (intersubjective discourse) are first considered separately. The results indicate that Instagram supplements and even displaces food-related acts. Moreover, Instagram creates a virtual environment in which visual and linguistic dietary discourse is performed; thus altering how users learn about food practices, as well as enabling the making of dietary-based associations. The thesis concludes by linking these elements and details how these components assemble in the making of a dietary techno-cultural space. Dietary Hashtagsiii Acknowledgements Irena Knezevic, I cannot thank her enough for being the best and most flexible supervisor. Our office chats, the writing group, and those long car rides have been invaluable to me. She really has been my rock throughout this process.However, I can't forget the rest of my cheerleaders.I want to thank the rest of my committee, Rena Bivens and Michael Mopas. Both Rena and Michael asked me those tricky questions you wish you didn't have to answer; however, they made me think and gave me future direction for my research. I could not ask for better committee members. I also want to thank Merlyna Lim. Although she is not officially on my committee, she has shown me the ways of 'Jedi API.'The whole Communications faculty, including the wonderful Coleen Kornelsen, has helped me along the way. Thank you.I need to thank my partner Hadi. If it wasn't for him, I don't think I could even find my shoes. He has supported me, listened to me endlessly rant about Actor-Network Theory and hashtag /semiology, and he's helped me when disaster happened (laptop failure, car accident).

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“…Of course, the interpretation and meaning that any individual assigns to their particular clicking of affective buttons in relation to a particular piece of content will vary and in many cases might differ significantly to the interpretation that the platform in question attributes to such a button. As witnessed in user reactions to examples such as Twitter's decision to change the visual representation of its starring button to that of a heart icon, the official and individual affordances attributed to such emotive buttons can vary quite significantly -which indeed was one of the motivations that Twitter gave for this particular change (Bucher and Helmond 2017). The material discursive task for platforms in the design of such executable buttons is to make interaction with the button in question an engaging and meaningful one for users, while at the same time to be able to interpret what the triggering of such a button can be taken to mean when working to program for computational interpretations of these interactions.…”

Section: Units Of Expression: Clicks and Countersmentioning

confidence: 99%

“…Thus, Facebook works to make its interfaces adaptable to the users at the same time that it works to make users adaptable to the interface, an ongoing negotiation that lies at the very core of attentional-focused systems such as social networks. As Bucher and Helmond advocate, it is important to attend to "the multidirectionality of agency and connectivity at play" (Bucher and Helmond 2017), specifically that of the co-constituted and compositional relation of users and computational systems, but also of the further relations that inform decisions made in regards to the particular contours and affordances of the platform in question.…”

Section: Units Of Expression: Clicks and Countersmentioning

confidence: 99%

Executions: power and expression in networked and computational media

Snodgrass¹

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The Affordances of Social Media Platforms

Cited by 621 publications

References 30 publications

Información política y exposición incidental en las redes sociales: un análisis de Argentina, Chile, España y México

Información política y exposición incidental en las redes sociales: un análisis de Argentina, Chile, España y México

#INSERTDIETHERE: Tracing the Techno-Linguistic Associations of Dietary Hashtags on Instagram

Executions: power and expression in networked and computational media

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