The Analysis of Implementation Business Model Canvas At The E-Marketplace Dipeta Company

Purnawati, Ni Wayan; Setyohadi, Djoko Budiyanto

doi:10.15294/sji.v4i2.9945

Cited by 4 publications

(4 citation statements)

References 3 publications

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“…This study will measure the usability of a platform e-marketplace called Kiosagri.com, a digital-based agricultural product marketing platform for farmers in Region V of Bogor Regency. E-marketplace is an innovation for interaction between buyers and sellers that can also encourage micro-enterprises including farmers to promote their businesses [23]. Kiosagri.com Kiosagri.com is a web page that markets agricultural products from all farmers in Region V of Bogor Regency.…”

Section: Methodsmentioning

confidence: 99%

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Budiastuti,

Ritchi,

Deliana

2023

SJI

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Purpose: This study examines the usability of a digital platform called Kiosagri.com. This study needs to carry out as one of the solutions to overcome the limited accessibility of agricultural product promotion through the use of a digital platform that is expected to have usability. Therefore, this study aims to analyze the usability of digital-based agricultural product marketing platforms at the farmer level in Region V of Bogor Regency.Methods: This research employed a mixed method with an explanatory sequential design. The intended audience for the census of respondents was farmers who had utilized the Kiosagri.com platform. Data analysis was done on 32 respondents during the quantitative phase using descriptive statistics. Ten respondents were chosen purposefully for descriptive qualitative analysis during the qualitative phase.Results: According to the results, the Kiosagri platform is very user-friendly. It is achieved as a result of several beneficial aspects connected to the benefits perceived by users, such as ease of use, suitability of design, and features offered by Kiosagri.Novelty: In this study, a different way to measure the usability of digital platforms for agricultural products marketing is applied, namely by using the explanatory sequential design by conducting usability testing using descriptive statistics through the use of questionnaires and explaining the results further using descriptive qualitative through in-depth interviews which both methods are suitable for testing user experience and usability in the agricultural sector. The results of this study will be useful for the government in implementing digital marketing of agricultural products.

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Section: Methodsmentioning

confidence: 99%

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Budiastuti,

Ritchi,

Deliana

2023

SJI

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“…Thus, using this media channel makes possible for companies to deal directly with buyers so that high trust can be created between the company and the buyer. Large sales opportunities can be obtained through integrated technology as E-commerce (Purnawati & Setyohadi, 2017). Media partners who work with Ayakh Ugan in the form of shops and minimarkets in the Baturaja region.…”

Section: 3mentioning

confidence: 99%

Designing Business Model for Developing Micro Enterprise (Case Study Seluang Fish Fried of Ayakh Ugan)

Anggraini

Apriyani

2019

sbsee

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The purpose of this study was to describe a business model that can be applied to the Seluang Fish Fried product of the Ayakh Ugan brand in Baturaja, Indonesia. The data was collected by using an interview with the owner and observation. The results analysis with the mapping of the canvass business model and blue ocean strategy. The application of these two combinations generates an overview of new strategies that can be applied to increase sales. From the result can be concluded elements that play an important role and can be improved, namely the value proposition, channels, revenue streams, key activities, and cost structures. The second step that needs to be reduced is dependence on the connector. In the third step, there are no elements that need to be eliminated. Then the final step on the elements of the value proposition, customer relations, main resources, and cost structure are the points that need to be created. This research provides an overview of the mapping of business models that can be applied to micro business products. this study is useful for business owners in creating new strategies to expand marketing and increase sales through the results of mapping methods that can be improved and created from important elements. This result can also be taken into consideration for other micro business owners to apply to their businesses.

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“…Therefore, in ordering or ordering food menus, sometimes experience obstacles and some problems. It is important to show in the company about its business performance to keep competing support business [23]. A business must continue to run regardless of the conditions that occur [24] for example because several tourism support sectors such as restaurants, hotels and retail entrepreneurs are also affected by the COVID-19 pandemic [25].…”

Section: Introductionmentioning

confidence: 99%

Business process modeling at steak restaurant using business process model and notation

2022

joscex

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The complexity of business processes occurring today makes the company try to find ways to describe its business processes. Business processes are not only an operational standard but also become one of the determining factors for the smooth use of time and costs in a business unit to be more efficient. With good business processes, it makes the flow of information faster so that it can help in making the best decisions in the organization. The business process modeling that will be explained further in this study is the order and procurement business process at steak restaurant using the Business Process Model Notation (BPMN) approach. This research was conducted using a qualitative descriptive method with the aim of observing the business unit to help analyze and make improvements to its business processes. Several series of processes were carried out, namely business identification and modeling with bizagi modeler and process reengineering to produce recommended new business process models that could be beneficial for business units, namely the recommended automation in the form of the use of mobile applications, remote, and database systems to support the effectiveness of the order to cash and procure to pay processes.

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The Analysis of Implementation Business Model Canvas At The E-Marketplace Dipeta Company

Cited by 4 publications

References 3 publications

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Designing Business Model for Developing Micro Enterprise (Case Study Seluang Fish Fried of Ayakh Ugan)

Business process modeling at steak restaurant using business process model and notation

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