“…The dairy farming business has persisted since the 18 th century (Firman et al, 2018) and continues to be a source of income for farmers, especially in Pangalengan District. It indicates that the dairy cattle business has been passed down through generations (Asmara et al, 2017;Sulistyati, Hermawan, & Firman, 2019), proving that farmers could manage family members, dairy cattle, and the environment supporting their business (Mekonen, 2017;Salman, S Aisyah, Siregar, & Baba, 2020). In this region, small-scale businesses run by families often control the dairy cattle market (Firman et al, 2019).…”