Original scientific paper The competitiveness of the economy to a large extent depends on its ability to innovate. There is a consensus between researchers and business practices on the high importance of innovation management process, particularly in the earliest stage when it is necessary to identify business opportunities and find the best possibilities for their realizations. In the process of innovation management, many authors emphasize the critical role of idea management and efficient ways of creating, gathering, evaluation, promotion, selection, and implementation of ideas. As part of the research project "Models and methods of knowledge management in product development", by the Croatian Ministry of science, education and sport, a survey was conducted on a sample of Croatian companies which have product development in their production process. The conducted survey attempted to determine the situation in the area of product innovation, as well as in the field of innovation and idea management in the economy and to compare data with best practices. The collected data show when and how the ideas are collected, which motives and purposes are drivers for the collection of ideas and how companies are organized and trained for this demanding job. This paper presents the results of the survey, which suggest ways to improve product development, and sources and methods of collecting ideas. Publication of the outcome of this and other research on product innovation aims to spread the knowledge about this very important but under-explored area.
Keywords: front-end of innovation; idea management; idea evaluation and selection; innovation management; product development
Upravljanje idejama u procesu inovacije proizvoda -rezultati empirijskog istraživanjaIzvorni znanstveni članak Konkurentnost gospodarstva u značajnoj mjeri ovisi o njegovoj sposobnosti da uvodi inovacije. Između istraživača i poslovne prakse postoji suglasnost o velikoj važnosti procesa upravljanja inovacijama, osobito u najranijoj fazi kada je potrebno prepoznati poslovne prilike i pronaći najbolje mogućnosti za njihovu realizaciju. U procesu upravljanja inovacijama, mnogi autori ističu presudnu ulogu upravljanja idejama, odnosno učinkovitog načina stvaranja, prikupljanja, vrednovanja, unapređenja, selekcije i implementacije ideja. U okviru znanstvenog projekta "Modeli i metode upravljanja znanjem u razvoju proizvoda", MZOS RH, provedena je anketa na uzorku hrvatskih tvrtki koje u svom proizvodnom programu imaju razvoj proizvoda. Provedenom anketom pokušalo se odrediti stanje na području inovacije proizvoda, te na području upravljanja inovacijama i upravljanja idejama u gospodarstvu i usporediti podatke s podacima najbolje prakse. Obradom prikupljenih podataka ustanovljeno je kako i kada se ideje prikupljaju, koji motivi i potrebe su pokretači za prikupljanje ideja te kako su tvrtke organizirane i osposobljene za taj zahtjevni posao. U ovom radu prikazani su rezultati provedene ankete, koji ukazuju na načine unapređenja i razvoja proizvoda, te izvor...