The appeal of medical quackery: A rhetorical analysis

Saúde Pública No Século Xxi: Uma Abordagem Sobre Condições Sociais E Saúde

“…Observou-se a problemática da inicialização da vida sexual sem o uso de preservativo (18), sendo potencialmente susceptível a Infecções Sexualmente Transmissíveis (IST), a exemplo do HTLV-1 (02) e HPV (11,16). Logo, as desigualdades de acesso à saúde os levam a maior risco de desenvolver cânceres.…”

Toxicity of colloidal silver products and their marketing claims in Finland

“…Previous studies on the marketing of pseudo-medicines and the structures of quackery remedies have shown, that typically, the marketing appeals to the emotions of the reader, especially to fear [ 24 ], and creates provocative conspiracy theories about the pharmaceutical industry [ 2 , 25 ]. The results of the present study are consistent with these findings.…”

“…The popularity and use of quackery products peaks occasionally as a trend within the population. Quackery, also called pseudo-medicine and medical fraud, means advertisement and offering of services and products using unscientific promises about efficacy and safety [ 1 , 2 ]. Quackery is sometimes misleadingly called “alternative medicine” or “complementary therapies”, even though they have no connection to evidence-based medicine [ 1 ].…”

Blogging about the Affordable Care Act: A rhetorical analysis of weblogs kept by the Democratic and Republican Parties and the White House

“…RA helps determine how stakeholders use language to influence the meanings audiences glean from the messages they receive, potentially in an attempt to influence their actions. The rhetorical paradigm has been applied to analysis of risk and crisis communication (Heath and Waymer, 2014; Palenchar and Heath, 2002), HIV/AIDS (Bush and Boller, 1991), and even medical quackery (Widder and Anderson, 2015) to capture ‘the meaning that shapes the social reality’ (Heath, 1993: 142) of policies and programs that affect different publics.…”