The Application of Digital Marketing for UKM in Facing the Covid-19 Pandemic

Meileni, Hetty; Oktapriandi, Sony; Apriyanti, Desi

doi:10.2991/ahe.k.210205.093

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The use of advertising (ads) on social media requires initial capital, but the benefits obtained are comparable and can even significantly exceed the capital used is problematic. This is because using advertising can reach consumers better based on the criteria we have previously set, based on age, place of origin, profession, gender, and even which accounts are usually seen by the target customer (Meileni,et al, 2021). c. Create and publish marketing product videos, then stream them from social media accounts or run direct promotions of the products sold so that consumers can see them following the social media of MSME actors.…”

Section: Resultsmentioning

confidence: 99%

The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic

Munthe¹

2022

ijmei

View full text Add to dashboard Cite

The purpose of this study was to find out how the techniques, elements, processes and activities of MSME actors in using digital marketing to compete during the pandemic. Research on digital marketing strategies for MSME to compete in this pandemic era uses a qualitative method with a descriptive analytical approach. Descriptive research is data collection based on factors that support the object of research. Qualitative research is concerned with the ideas, perceptions, opinions, beliefs of the people to be studied and all of them cannot be measured by numbers. The results of the study show that there are still at least MSME that use digital marketing (15.08%) as a strategy to increase sales and require an understanding of digital marketing. Based on research analysis, MSME that are already using digital marketing are able to survive and even increase sales without relying on conventional stores.

show abstract

Section: Resultsmentioning

confidence: 99%

The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic

Munthe¹

2022

ijmei

View full text Add to dashboard Cite

show abstract

“…The potential in the Tempe Sanan Malang SMEs group is that their products are in great demand by tourists, both local and international. Digitalization efforts will increase income while increasing popularity (Meileni et al, 2021). Through creative digitalization packaging for SMEs, this correlates with increasing opportunities to win competition in the creative economy sector (Chollisni et al, 2022;Sopanah et al, 2018), especially in culinary terms.…”

Section: Identification and Mapping Of Smes Digitalization Potentialmentioning

confidence: 99%

E-Commerce Website to Help SMEs to Support the Creative Economy Sector

Churiyah¹,

Kurniawan²,

Filianti³

2023

JEFMS

View full text Add to dashboard Cite

The Covid-19 pandemic has encouraged initiatives to digitalize SMEs to be carried out seriously and more equally. This is due to the fact that the success of the SMEs business in the digital era is inextricably linked to its readiness to digitalize existing business operations. One proof of the readiness of SMEs in doing business in this digital era is that they have used digital marketing platforms. This research aims to digitalize the business of the SMEs group in the Tempe Industry Center in Kampung Sanan Malang, East Java, which is included in the Indonesian government’s projection to maximize income in the creative economy sector. This research is a qualitative research with the stages of research implementation covering the identification and mapping of the potential for digitalization of the economy, to the development of an e-commerce website in the Tempe Sanan Malang SMEs group. The research results take the shape of an e-commerce website used by SMEs actors, as well as an increase in digital competence owned by SMEs actors, enabling them to digitalize their businesses in a sustainable manner.

show abstract

“…The village chief suggested that products initially directed to the tourism market continue to be produced due to market online demand [74]. To this point, the online marketing model has become an essential key to recognizing the products of the PwSAs locally, regionally, nationally, and internationally [75].…”

Section: Economic Conditions Before and During Covid-19 Pandemicmentioning

confidence: 99%

Creative Leadership in Entrepreneuring People With Special Abilities

Kholis,

Arifin

2023

TEM Journal

View full text Add to dashboard Cite

During the 2020 COVID-19 pandemic, Indonesia experienced a significant decline in domestic economic growth, with a 2.97% drop in the first quarter and 5.32% in the second quarter. The pandemic has also resulted in a sharp decline in the community economy, especially for people with special abilities (PwSAs), namely those with apparent physical limitations and intellectual disabilities. To alleviate the economic pressure faced by PwSAs, it is crucial to foster their entrepreneurial spirit and skills through creative leadership. This paper portrays the visionary leadership of a village head in Indonesia in empowering and improving PwSAs’ economy through entrepreneurial activities. The research data was collected by observing the daily lives of PwSAs, interviews, and focus group discussions (FGD) with PwSAs and village officials. The study results show that the village head used different approaches for developing the entrepreneurship spirit and skills of PwSAs through training, skills guidance, and craft innovation before and during the pandemic. The programs implemented have increased the PwSAs’ economic level, reducing the number of poor people. This village head is clear evidence of the application of creative leadership in entrepreneurship with all his patience and empathy during the COVID-19 pandemic, which was finally able to solve complex problems faced by the PwSAs.

show abstract

The Application of Digital Marketing for UKM in Facing the Covid-19 Pandemic

Cited by 3 publications

References 0 publications

The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic

The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic

E-Commerce Website to Help SMEs to Support the Creative Economy Sector

Creative Leadership in Entrepreneuring People With Special Abilities

Contact Info

Product

Resources

About