2018
DOI: 10.30892/gtg.23307-321
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The Application of Market Appeal-Robusticity Matrix: A Case Study of the Archaeological Heritage of Lenggong Valley, Perak, Malaysia

Abstract: Ge eo oJ Jo ou ur rn na al l o of f T To ou ur ri is sm m a an nd d G Ge eo os si it te es s Year X XI I, vol. 23, no. 3

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Cited by 4 publications
(2 citation statements)
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“…Cultural tourism provides cultural itineraries for visitors (Kaiser & Woller, 2021) to explore the cultural heritage of the host region (Al-Jaberi & Hasan, 2022). Cultural heritage and its various elements are an important factor in supporting tourism development processes (Rapidah et al, 2018;Szubert, 2021) and cultural itineraries have the potential to revitalize and develop the historical area in a sustainable way, thus stimulating cultural tourism (Al-Jaberi & Hasan, 2022). The use of tools such as ArcGIS Server e WebGIS for the realization of interactive maps allows the promotion of guide platforms for tourists that allow them to locate places and tourist services in a quick and easy way (Mohamed, 2021).…”
Section: C1: Participation In Tourism Promotion Initiativesmentioning
confidence: 99%
“…Cultural tourism provides cultural itineraries for visitors (Kaiser & Woller, 2021) to explore the cultural heritage of the host region (Al-Jaberi & Hasan, 2022). Cultural heritage and its various elements are an important factor in supporting tourism development processes (Rapidah et al, 2018;Szubert, 2021) and cultural itineraries have the potential to revitalize and develop the historical area in a sustainable way, thus stimulating cultural tourism (Al-Jaberi & Hasan, 2022). The use of tools such as ArcGIS Server e WebGIS for the realization of interactive maps allows the promotion of guide platforms for tourists that allow them to locate places and tourist services in a quick and easy way (Mohamed, 2021).…”
Section: C1: Participation In Tourism Promotion Initiativesmentioning
confidence: 99%
“…Langkah awal perencanaan pengembangan pariwisata adalah pertimbangan cermat terhadap ketersediaan potensi yang dapat dijadikan sebagai pesona wisata. Pengukuran tingkat daya tarik pasar dan daya tahan aset merupakan langkah yang perlu dilakukan untuk menemukenali berbagai keunikan, keragaman, dan kualitas dari potensinya (du Cros & Bob, 2015;Rapidah et al, 2018). Kegiatan tersebut berguna bagi tahapan perencanaan lebih lanjut, hingga akhirnya dapat menemukan daya beda dan daya saing dari sumber daya budaya yang tersedia, dan menetapkan kebijakan "pengembangan dengan evaluasi yang objektif" (Vystoupil, et al, 2017(Vystoupil, et al, :1087.…”
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