The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia

Nursanty, Eko; Suprapti, Atik; Syahbana, Joesron Alie

doi:10.1057/s41254-016-0037-3

Cited by 12 publications

(6 citation statements)

References 35 publications

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“…Além de grupo de pessoas, aspectos intangíveis também se destacaram. Pesquisadores como Nursanty (2017), Garay (2019), Fierro (2019) e Caprioli et al (2021) buscaram entender como aspectos culturais poderiam gerar valor para o lugar. Ademais, o patrimônio cultural é de suma importância para os lugares, pois ela se relaciona com o turismo e tem significativo poder de atração (Fierro & Aranburu, 2019).…”

Section: Marcaunclassified

Place Branding, Cidades Inteligentes E Mídias Sociais

Wendell Barbosa Lessa,

Gonçalves Silveira Fiates,

Antonio de Moraes Ocke

2024

ReAT

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Objetivo: mapear a produção científica acerca da relação de redes sociais e cidades inteligentes com o conceito de place branding. Abordagem: identifica-se a produtividade dos pesquisadores, a distribuição e frequência das palavras-chave mais. Além disto, apresenta-se uma análise sistemática sobre os principais temas abordados, verificando os principais objetivos e lacunas. Principais resultados: as principais palavras-chave utilizadas foram image, marketing, tourism e Instagram; há pouca produção que relacione os três temas; percebeu-se que os principais periódicos estão localizados na Europa; e identificou-se que Place branding turístico, Construção da imagem do lugar, Papel dos residentes do lugar, Marca verde do lugar são os principais temas dos artigos da base. Contribuições: a criação de novas oportunidades de pesquisas acerca dos temas abordados, detalhando quais são as principais lacunas que vários autores destacaram em seus trabalhos para que novos trabalhos sejam desenvolvidos.

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Section: Marcaunclassified

Place Branding, Cidades Inteligentes E Mídias Sociais

Wendell Barbosa Lessa,

Gonçalves Silveira Fiates,

Antonio de Moraes Ocke

2024

ReAT

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“…With a positive image, the city will be more attractive to tourists. This can increase regional income from the tourism sector and strengthen the local economy (Nursanty et al, 2017).…”

Section: Opportunity: Improving the Positive Image Of The Citymentioning

confidence: 99%

The Combination of City Branding and Ecocity: A Critical Review of Opportunities and Challenges in Indonesia

et al. 2023

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This study aims to evaluate the combination of city branding and ecocity in Indonesia and critically examine the opportunities and challenges of developing both concepts. The background of this study was the increasing attention to the development of sustainable cities in Indonesia and the importance of city branding in enhancing a city's competitiveness. However, there is concern that city branding may overlook environmental sustainability aspects, which has led to the development of the ecocity concept as an alternative to improving the city's sustainability. The research method used in this study was a literature review. This literature review uses a systematic literature review approach with a narrative review method. The literature database used Google Scholar, CrossRef data, and Scopus data from 2010-2023. The results showed that developing a combination of City Branding and Ecocity has several opportunities and challenges that must be faced in Indonesia. The opportunities that arise are improving the positive image of cities in Indonesia, improving the quality of the environment in densely populated cities, and enhancing a city's competitiveness in investment and tourism. However, the challenges include limitations in resources, both financially and in terms of human resources, and obstacles in implementing sustainable policies and regulations. Nevertheless, Indonesia has significant opportunities to combine the concepts of City Branding and Ecocity.

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“…First, highlighting cultural diversity. The uniqueness of a city, such as its history, quality of place, lifestyle, culture, architecture, traditional art, and religious image (such as a guardian city), as well as the diversity that is worth selling as a destination (Adona et al, 2017;Amelia, 2019;Erdiana & Yurisma, 2022;Hospers, 2011;Kasdi et al, 2019;Nursanty et al, 2017).…”

Section: Strategies For Building City Brandingmentioning

confidence: 99%

City Branding Dimensions, Strategies, and Obstacles: A Literature Review

Zahrah

2023

J. Bina Praja

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City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned. Some city branding efforts are seasonal, in vain, fail, and must be clarified for the public. This study aims to analyze the dimensions of city branding, strategies to build city branding, and obstacles and solutions in building city branding. This research is a critical literature review reviewing 35 articles from 2017 to 2023 and focusing on the progress of research on city branding. The formulation and findings of this study are the dimensions of city branding, namely tourist attraction, security and public services, and public policy and government coordination with the community. The city branding strategy can be carried out in five ways: introducing cultural diversity, culinary diversity, natural wealth, improving public services and security, and promoting and building a mascot. The obstacles to city branding are the need for coordination between the government and the community, inadequate facilities and infrastructure, and unclear concepts related to the city branding used. The implications of this research indicate that city branding efforts must be integrated between government policies and community participation. Full involvement of the government and good cooperation with community members and Small and Medium Enterprise (creative community groups) is recommended to be one of the efforts to build city branding in various cities and is also recommended for city branding program plans.

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The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia

Cited by 12 publications

References 35 publications

Place Branding, Cidades Inteligentes E Mídias Sociais

Place Branding, Cidades Inteligentes E Mídias Sociais

The Combination of City Branding and Ecocity: A Critical Review of Opportunities and Challenges in Indonesia

City Branding Dimensions, Strategies, and Obstacles: A Literature Review

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