We have analyzed the increase of the overall efficiency of a spark ignition engine through energy recovery following the application of an automotive thermoelectric generator (ATEG) of our own design. The design of the generator was developed following emission investigations during vehicle driving under city traffic conditions. The measurement points were defined by actual operation conditions (engine speed and load), subsequently reproduced on an engine dynamometer. Both the vehicle used in the on-road tests and the engine dynamometer were fit with the same, downsized spark ignition engine (with high effective power-to-displacement ratio). The thermodynamic parameters of the exhaust gases (temperature and exhaust gas mass flow) were measured on the engine testbed, along with the fuel consumption and electric current generated by the thermoelectric modules. On this basis, the power of the ATEG and its impact on overall engine efficiency were determined.