The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam

Nguyen, Tuan Thanh; Alayón, Silvia; Jimerson, Ann; Naugle, Danielle; Nguyen, Phuong Hong; Hajeebhoy, Nemat; Baker, Jean; Baume, C; Frongillo, Edward A.

doi:10.2105/ajph.2016.303561

Cited by 26 publications

(19 citation statements)

References 16 publications

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“…Previous studies showed that breastfeeding education helped to improve breastfeeding knowledge and breastfeeding practices (Oche, Umar, & Ahmed, 2011;Radhakrishnan & Balamuruga, 2014;Shi et al, 2008). Breastfeeding beliefs, knowledge and self-efficacy can also be improved through interpersonal communications and mass media campaigns (Nguyen et al, 2016;Nguyen et al, 2017).…”

Section: Discussionmentioning

confidence: 99%

Breastfeeding practices and associated factors at the individual, family, health facility and environmental levels in China

Nguyen²,

Wang³

et al. 2020

Maternal & Child Nutrition

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We examined the association between breastfeeding practices and associated factors using cross‐sectional data from face‐to‐face interviews with 9,745 mother–child dyads in China. The study collected information on breastfeeding practices and potential associated factors at the individual, family, health facility and environmental levels in China. We used survey commands in Stata to consider sampling weight and survey design effects. Although breastfeeding was the norm (97.4% ever breastfed), the prevalence of early initiation of breastfeeding (EIBF) in 0–11 months old was 8.2%, exclusive breastfeeding (EBF) in 0–5 months old was 27.8% and breastfeeding on the previous day in 6–11 months old was 77.5%. The prevalence of EIBF was lower for caesarean delivery and among mothers belonging to ethnic minority groups. The prevalence of EBF was higher among mothers who practiced EIBF, received information that encouraged breastfeeding and knew that a baby should be breastfed on demand and exclusively. By contrast, the prevalence of EBF was lower in mothers who received infant formula advice or felt uneasy breastfeeding in public places. The prevalence of breastfeeding on the previous day was higher among mothers whose partners supported breastfeeding and who knew about timing of colostrum production, EBF for 6 months, and to nurse more to stimulate milk production. The prevalence of breastfeeding on the previous day was lower in mothers who received infant formula advice or felt uneasy breastfeeding in public places. In conclusion, we found that the prevalence of EIBF and EBF practices in China was low and associated with factors at individual, family, health facility and environmental levels.

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Section: Discussionmentioning

confidence: 99%

Breastfeeding practices and associated factors at the individual, family, health facility and environmental levels in China

Nguyen²,

Wang³

et al. 2020

Maternal & Child Nutrition

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“…It is important to clearly articulate and communicate the benefits of exclusive breastfeeding to mothers [ 28 ], emphasizing the fact that it provides sufficient quantity and nutritional quality for a growing baby. Reliable health information should also be made available on trusted websites, given that the internet is an important source of health information for educated mothers [ 29 ].…”

Section: Discussionmentioning

confidence: 99%

Factors associated with breastfeeding intent among mothers of newborn babies in Da Nang, Viet Nam

et al. 2018

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BackgroundBreastfeeding is recognized as the single most cost-effective intervention to reduce child morbidity and mortality. However, few studies have explored perceived barriers to breastfeeding and factors associated with breastfeeding intent among mothers of newborn babies in Viet Nam. We conducted a study to assess breastfeeding initiation rates, intent to breastfeed exclusively for 6 months or more and perceived barriers to breastfeed among mothers of newborn babies in Da Nang, Viet Nam.MethodsWe conducted a cross-sectional questionnaire survey of mothers in the postnatal wards of Da Nang Hospital for Women and Children in central Viet Nam from 10 February 2017 to 24 February 2017, following implementation of the World Health Organization (WHO) Essential Newborn Care (ENC) package.ResultsOf 286 mothers surveyed, 259 (90.6%) initiated breastfeeding; 203/258 (78.7%) within 1 hour (h) of birth. Most (207, 72.4%) mothers indicated intent to breastfeed exclusively for 6 months or more, but this was lower among mothers of preterm babies (82.2% versus 20.0%, p < 0.001) and those without post-secondary school education (74.8% versus 55.6%, p = 0.02). Amongst mothers struggling to establish breastfeeding, 18/27 (66.7%) had a Cesarean section. Planned non-exclusive breastfeeding was mostly (39, 60.9%) motivated by mothers’ concern that their milk supply would be insufficient for their baby’s growth requirements. Most mothers had good knowledge about the benefits of breastfeeding and indicated strong decision autonomy.ConclusionsWe documented high rates of early breastfeeding establishment and intent to breastfeed exclusively for 6 months or more. This probably reflects high levels of maternal education and successful implementation of the WHO ENC package. Mothers of premature babies may benefit from additional support.Electronic supplementary materialThe online version of this article (10.1186/s13006-017-0144-7) contains supplementary material, which is available to authorized users.

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“…Another hope of the participants is the massive advertisement for exclusive breastfeeding in the media. The results of research by Tuan.T Nyuyen , MD et al (2017) who studied the Television Campaign with Exclusive Breastfeeding showed excellent results related to exposure to breastfeeding campaigns through television media with exclusive breastfeeding 20 . In addition, the other research show that mother who saw breastfeeding ads on television and heard about breastfeeding on the radio had a positive perception about breastfeed their children for longterm health with the percentage 94% dan 100% respectively compare to the others 13 .…”

Section: Discussionmentioning

confidence: 99%

Reflections on the Community Empowerment in Giving Exclusive Breastfeeding

Joni Haryanto,

Yayan Sakti Suryandaru,

Sylvia Dwi Wahyuni

2021

Indian Journal of Forensic Medicine & Toxicology

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Background: Less than 40 percent of children under the age of six months were given exclusive breastfeeding (WHO, 2015). Therefore, this study will fundamentally analyze qualitatively the community empowerment model related to exclusive breastfeeding so that the target of achieving exclusive breastfeeding can be achieved progressively and effectively. Method: The type of research used was qualitative research The descriptive explorative approach was chosen in accordance with the research objectives of exploring the perspectives, experiences, and expectations of breastfeeding mothers and related parties. The study was conducted in five community health center in Surabaya. Data collection was carried out through indepth interview with breastfeeding mothers. Total respondents was 50 people. The process of data analysis used the nine-step data interpretation method according to Colluizi. Result: there were 7 themes and 24 categories. The theme were: miss perception, benefits of breastmilk, support, obstacles, myth, cureent prohram, and expectation. Discussion: Good cooperation between family, government, and institutions where mothers work is needed to achieve exclusive breastfeeding. in addition, massive exclusive breastmilk education through social media and advertising is an urgent need.

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The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam

Abstract: Mass media should be part of comprehensive programs to promote EBF.

Cited by 26 publications

References 16 publications

Breastfeeding practices and associated factors at the individual, family, health facility and environmental levels in China

Breastfeeding practices and associated factors at the individual, family, health facility and environmental levels in China

Factors associated with breastfeeding intent among mothers of newborn babies in Da Nang, Viet Nam

Reflections on the Community Empowerment in Giving Exclusive Breastfeeding

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